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Chloé extends reach of anniversary campaign through email shares

November 15, 2012

 

By Tricia Carr

French fashion house Chloé is bringing its 60th anniversary digital experience to a close by offering an exclusive musical track and encouraging email shares so that consumers can spread bespoke brand messages among their friends.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
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