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  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

By Sarah Jones

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Luxury brands are now limited in naming capacity
  6. Porsche builds 'Toy Story'-inspired 911s for charity auction
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
  10. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
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