Luxury Daily
The authority in luxury news.
Feb. 22, 2026
  1. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  2. Bentley commits to cutting airfreight emissions worldwide
  3. Balmain Beauty presents first prestige fragrance
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Brioni opens doors to full boutique experience in Mexico
  8. Saks Global closing most Fifth Avenue Club suite locations
  9. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  10. The RealReal returns to San Francisco
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Dior intros Addict line with all-encompassing social media sell

June 8, 2012

 

By Rachel Lamb

Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  2. Bentley commits to cutting airfreight emissions worldwide
  3. Balmain Beauty presents first prestige fragrance
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Brioni opens doors to full boutique experience in Mexico
  8. Saks Global closing most Fifth Avenue Club suite locations
  9. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  10. The RealReal returns to San Francisco
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
Balmain Beauty presents first prestige fragrance
Bentley commits to cutting airfreight emissions worldwide
The RealReal returns to San Francisco

Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
Loewe Perfumes boutique takes shape in Seoul
The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover