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Dior intros Addict line with all-encompassing social media sell

June 8, 2012

 

By Rachel Lamb

Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
  4. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  5. Versace announces exit of Dario Vitale as creative director
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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