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Mobile

Dolce & Gabbana dresses marketing strategy with mobile

August 26, 2009

 

By Giselle Tsirulnik

dgLuxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.

The "D&G Fashion Channel" application is available in the iPhone App Store and its concept is to provide a new way of interaction with the D&G audience. The company is using mobile as a means of “following users in their real life.”

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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