NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
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