NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
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","iv":"945c71f5b103f6e3e9e9285696a04acb","s":"dda1448cc8db25bd"}