Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"f854542ea093497c9545793f41e67d21","s":"be0362cb7afdaacf"}
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