Mobile
October 4, 2013
By Lauren Johnson
Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product that will likely appeal to marketers looking to retarget consumers who have already downloaded a brand’s mobile application.
{"ct":"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","iv":"06cb463479ae6b1ab1c7e5c6e88e8ed7","s":"bcff6e5fb44d781b"}
Share your thoughts. Click here