A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"d2d481ed0a4815841cdaa3ab799a8bc1","s":"af4c213423fb5811"}