A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
{"ct":"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","iv":"6de90f1ce32bc703c8ae333fb2199144","s":"0dfc64c5bee09b6e"}