A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"26f37fba5f799e383700ea1d4ebacb42","s":"cb4f523227fc74e1"}