A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"b1f335bbbe29cebd55c72595f4752075","s":"1cfe894bf545cfd2"}