A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"833fee490b6b8cd0cdf0d9be9a18428c","s":"55bfeba729bc1c27"}