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Research

Google exec gives inside scoop on shortening mobile Web conversion process

May 5, 2011

 

By Mackenzie Allison

aflac-185A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.

A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.

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  5. 1stDibs appoints new chief marketing, product officer
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