Google in the past couple of weeks has made several changes to its search algorithms that may affect marketers, retailers, publishers and service providers of all hues. Here are 10 important tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.
{"ct":"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","iv":"bde93ad9db460f139095a1a6f230f09c","s":"4becd4ab9a07cd3f"}