Google in the past couple of weeks has made several changes to its search algorithms that may affect marketers, retailers, publishers and service providers of all hues. Here are 10 important tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.
{"ct":"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","iv":"afc552758cdacf8bf3bd174ed7ea4817","s":"a5b040ca61352434"}