Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"5ebb774e92abf05fdde2bdd9e18ff4b2","s":"af6e77f0f247f08e"}