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Gucci leads luxury industry with shoppable video strategy

February 10, 2012

 

By Kayla Hutzler

Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Dior, Rizzoli to release book on Lady Art project
  3. Coty earns ‘A’ score from CDP
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Moncler returns to the slopes for Grenoble campaign
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Gucci studies connection in spring/summer 2025 campaign
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