Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"4488f1ba58de77d62a05f49fff71b3d5","s":"132fbed5a8c1ee60"}