Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"3069e93e2c489d9b4a1ec2ece5829649","s":"ee832fc495df13f0"}