Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"d6b4adad4e764918cb39192784d71d8d","s":"10d439e6933e042c"}