Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"1e6a09829e0ea96ed1d8d2330d61abfb","s":"eac05b2a39062a71"}