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April 26, 2026
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Commerce

Has email become a luxury discount channel?

December 2, 2010

Harrods is among the luxury retailers offering big bargains via email

 

By Peter Finocchiaro

A growing number of luxury brands and retailers have turned to email messaging as a tool for driving sales through significant discounts. Should they?

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Louis Vuitton adds Berlin to Travel Book collection
  8. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Seize the moment: How sustainability storytelling can reignite luxury’s spark
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