Internet
September 11, 2012
By Tricia Carr
French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
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","iv":"c9965d219189ea24d54c76a58b8651fb","s":"0db5fd75f99393a9"}
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