Internet
September 11, 2012
By Tricia Carr
French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
{"ct":"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","iv":"19044bc5cd0574dc271232eceea4f066","s":"3a327a2f4e662dfa"}
Share your thoughts. Click here