Internet
September 11, 2012
By Tricia Carr
French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
{"ct":"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","iv":"a2426be319ed9d27e435cab0be7e5270","s":"68f876c6bb258ecb"}
Share your thoughts. Click here