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IWC brandishes exclusive print ads in Modern Luxury pubs

May 9, 2011

Take a ride in Portofino

 

By Rachel Lamb

Swiss watchmaker IWC Schaffhausen is flaunting exclusive images and content of its Portofino timepiece collection available only in May issues of Modern Luxury publications, shot by renowned fashion photographer Peter Lindbergh.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Year-end sales jump 9pc at Hermès
  5. Ruinart welcomes 2026 art series partner
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  10. Monogram partners with chef, television personality Maneet Chauhan
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