Columns
November 6, 2015
Ronald R. Camhi is managing partner of Michelman & Robinson LLP’s Los Angeles office, and chair of the firm’s advertising and digital media department.
By a Luxury Daily columnist
{"ct":"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","iv":"81fcc0768b9c9aafc57904cb174c3860","s":"c7bdd84b45ce897b"}
Share your thoughts. Click here