Columns
November 6, 2015
Ronald R. Camhi is managing partner of Michelman & Robinson LLP’s Los Angeles office, and chair of the firm’s advertising and digital media department.
By a Luxury Daily columnist
{"ct":"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","iv":"2872d0cabd73643c7676e0120edd99e8","s":"cb61ebe5cf6a509d"}
Share your thoughts. Click here