Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"a74c9de3c40434329631dda6afa7e940","s":"4ab55c183b10d605"}
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