Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"bca83ebcda231886feb0c033d9ef15ab","s":"8418b6df21a6162d"}
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