Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
{"ct":"LENFP+OORc9\/Hk\/V6dRssvYv\/0jyuYqhkOunfHvjiRRW05gyshJNR8ZB+kzm4dQZC8R5o3xvKXJOsp8MDN9V909m6jU4kWctmrEsdBsObY1tjpYVdtlz54CUaJ91yQTFLiLg0i3G3IAE62EuXqywACc5qSk4exA1TXwtOkgNvI+ala+2LRSpx26uFRAB48MmqCfocyib200Q6+AHgRew1Vd+FONEOudM5tk4+2v+KpPizWKD2\/a\/eVTh7eSI\/QDvVFEa5QEHHPYVKxHGqiSQF1RlsH\/Mn6Xhwhsh1Ydf1PoiVi9iHE105V9uJzXsqY3zL8QV8wtX+WQpZ2qyHbC\/vFkdJVrKX+jKdbb08PGl8MBT6na5GYo9oD8DLRI0F7XS6ak8\/tEvkJ5faARTgbhHXaKQB2pMjvhlcNLho4dqNzSxdWntBX6+K4sCM\/RwY37g3XX4gdIIi+WfngnibjGlmflrtXwO\/XD0yUOSGc2XOvKuj0WBq9Ubf+bJs0x+zuTq\/yKWToA2YQDDVISg6hWUlu5DrqhZWjdx4QGNQiwVnGA37zquS5DYZjZnd\/ySmu8RxpfGto9+92Bneh2qrk0irG\/MtlaOechv8sc+meR6CMXXnb6BXzjdJlcdcnG7f9\/ccn1Zx4XVMVwDblSpqlLw9fNpax111CwmOXUsngufSWJd744kXTaPm0yGV8Rad\/kimI5hjvapvwgW\/zY8cNZS1D42S2RLLKP6JRMEakSub0s0KFeh34jJWfp9TGU41p0llsRSGcDat7YmO4A1yudwLKYzaw6a6dFiIKRihJdQLUO\/Bys04pNADclLl9jnNLD6uK+ljzUdcR+8gVonqxqqABq4OAOoAgRT5CIGggL62\/i2QuQnqhLBo9KUiecaFqtU1VtRH5SKeHuiu84widHRSoW0gYgh3k8QmFR+SCh7eccyBGHMm9DGoBf+LXzBt8hBGGcH5Dk0fhuERDi9pFldBlJH+lgAoW8LB+JvOGb0jaqAOmAFVkCRWKTbJd3IlBwbC6IBfNAiZP3QJLZyOWeESfncDzVdvldM0TvlgDshREBN7WSlDbojxi\/88CHQh3DPrkjxJKEyKhwgcDERVHGo2Lr4C0EvtnREyvzZF10qOS46v2m\/gFdB90yWuNcAlycmcDpNahItSvBG43dfkklVWFjb\/jvMDI5XaxIf\/\/cgwxK2xjEB6pIO7ouAUxfYefpMAt\/A+t3VVVhon96q4bU0HU7cF7Kxh\/B8pQ7jwdPmnOPzo9xhsUFRrUZkKIpEyJ24CqRfVWkQaBUM+x+hhFOe92yxD6GzASuVRLEtWCTwesyDBk\/krTkj\/+jl16SDpYOAQX3vnUEU2vPFCQ0jJN1l+wOZAfSJue351LYeUpyb06W7A59wWDkx2dHiFRh1YbMAFdWpALVrax8Eom3LE5h5cw5H\/KYD00WXxB3KDDmmKhC2ivwX+zajIdkajITWUxNAganJIqgjkfFuvLFQTbuvGz+9PD60SUu6qhdKPy+83GwJzNtR5DlJSY7jJyVDtxZWtCUGFL5R81S+jiBDDTCk4ZvXMZ2\/DT2E8P6OvsFe9MYvbEq+mF4fy0999CiIcvubEOCTmqAHwSUZk45IRHeIl+nMTumMQcw4JQrQDV+eoE128nsHhEPGJggu\/FMsDIhKwQL72CY8cvtLPSh+4DYCiD1F8DtSsSCWjIEyH5KsRVQFCrlXFu0G3eFKoR0IAq8A+8O2lAb2q39UpHgJC6SDwjU1zle3W2YvlHMs8iwWvS3WlsWa45oWiO5KWTFWFvpmfrWB6EVUV8jaB7BNQiqHqPpmXcG8a26PR89shqIprLA4vHZ7nsx65YGBqW5vZqNYRUx3I7y\/HhEVZa2hwWQc9eBC3akPHKLXUmNiOZiS2d6Knm2Dt+GfeawbdqerotVXsON+gvY1yopwNITWHVd5bYqJj3unHjhZn4dhZoMKbSqRHIUO1vxi93JPwjkwH5pBQMp7RbLA321AR5REsgi0jr0rsg9aKmP2yPFD3ng5a1+dRAqztzY67eKJk7JtDfnJo4Y3Ai7sZNLg2+u\/J3ohWbz2e4Z3G8sAyGgkGgIg6gAi5iglzyRS+I9e577MPXcNbKrfgDJmxFH57Dc\/JNTuMci4fn0aExaXlcJsmAdC1qGqJ0cw1naaPefjmY5i\/gfINPh33cibF4BZdhNAodlm+V58dXG1iz8x1WwJ59SOkUsXz8PMf3Q5EZ9GTf72zBl8yVMGxaShX1xVjiZriR+2U98\/giI3JvNG5mJQe\/0L4lQPad3BAM+oCa6ZgqJi8oDwLiyeS\/RUgwgjzLXLVtaHncPuE+WKIdRM6W6KC7UadAKzqQ5MqPEuTxbg68c1nED\/U3QoFunWCu92vUYUZZQlEgn0kW6bfr5KJAJowG2Irp6wS\/3GCl9kUHg40bX2hfcxI0D+4zCjPtTddexSW1cFHM7KzarlfYSV\/xvoq5ctsvc71bCjI7yITh4GHBWJfHNgIXuZ1HIBEVCm3lF+cP9C1Qaft3sLZS7rlFLR2WHti\/MTZwQdgeXS9kSav7f9GEP1JpnMgTC\/07mgtq3MLb\/XEw+vLwJbagVc1cSBKXsa171lGJiIyJWTfmG7toEIK+4lF1MIhqjT7VwF+Tfxa5EWFrIvwuSbLsQ\/RbzKZt25udb5YEvGxsd\/Agdo4ukAmiw08tFIL1br0tP4gl1zThOdf5hos\/mA0mD2yds1U4+YpYQNmJi7rbPCJhwrCZiymlHEmNumCLBC8wYBwhFKAt\/KObWxT7ch3FwnqopJBLdY\/e8gPeV9PFRXRAFAk5YSy+tAdQA33DWjJ5UffAIYa4MClOKh2yXK75NL7YVLfjPfWi774fztupApRY9GjxeaiicnLYgmJeOr+f1g+xK2nJXYKJ349s1a01cGEEGDEQLGv4twSk2gxjLxTKsG4nz5xDtkrB1oQuyr2+T1Mukj0a1EqG3id6uV3gg4SyipaYG1NUWTDwQpG8UcHOzsiJSLCav9alt\/a2uluFC5R7h9nlwT7VcCWuEV1UhWovP0vIaynf7cuhvo5qT\/5MCfKaS4b91T6tl1Lpv0uGR23NaTu0Y1cJpHEQY7jJ87xK+14GX0MxAHyGE6wijUU48qcWbUxL6jAobCRmvg3Hjh1CX4hGJSXH8seR7gXtGiOSRksayprKJ2uF2N1snkmVHOGecgwp8h+5cWl7e7jIa56WrsoCvVM+PL5pNuqCogySutUdIDKS\/nl19mH3oK3lngdUy3tn1v+0ltIVV1yQr04Mn7uIDu64eSixUf59dKNiSIseXXxB+OPuKgQsWMhp5KeG2lfO0SM8KcYNVtAw\/AlI4sdkrKrSoHiA8hfoJKFW5gMY\/h26DUwuHLwDpd+8JqH5kw9VFxgRGAWFabY1tQQCC8HAC31OJMMB\/of42BJAv2yknAAjLiN2fI+67PecwUL7FL7UdRx\/ctH59Zpzu\/NJv6T19oMX8W78qxAEJ\/cW1P6QLQ+7JHQcnk7eRZ3A1Z71ocnE2tPD3C2ybHCvBeMVI5PkRyz7cxWsY\/lvmvTTCxNNcwg8f27Y4rrSCqqHWqEAz+WcvpUja1gYp9IaFu3bxz6z+uSz57MTYjV2ItaO71Tri1aYjIfhOBci8hmnd\/lgle5YmMzn8IbWtzARonWZRhL\/6K8olLT4UAa\/TYvMa0+DOWpPaPk7wsR3QBwzWnnQ7mWfGV7QMwU5LbPUG5\/GBhbnjjC72g\/t8763f2aTPcIiv07+txCj70inDPio9wi7LCoxKEVAaDIZQ20bZSA+QJZA7KmoQZrO7Odhm7ZP3aNN7j3J1f2OAowK7MWvwNrSp1zb0c33O2nVpTZb0aDJw02KOqcPwPpMl1s0I6EJW3giwU15aaJjJrCA2ISgtim\/FikZwxp5fMeEsTMJIKZCC8rCvjLGR9RopUAnu5aTgcKN8AhbBfkH\/+ApL\/sPoPW3DJX3nRaLWQH9r5+BwJL0ud1ZWo7WMv4JKMUaEihzK4vJtPJSOXAghW7IlWRcIO5qRH9AuVz1JOX2pwGw12R+GbrzNIjwT\/dDPzkHPsaSfYZq255V23ssX86OIxbV95iEysY9Jeq9eCMQNc78l9iGgzqGLMZprBLcPJ87oG62pKcPHQ8K56PoAX0hlshdxx0dJqPv8FglaAAA3WyzjI7m08iGyo5byrWE\/R\/KXHIGuew47y2KV4RADDZbvoQrDIniwjv51H38ehxw4YAh4ssRl3QrdrNEX\/gH2mJVVpkD41lLbXLRGfhu0pNUQdg7LgFLiF3LtZX3VOtFy+P563hFJMoOl9jwzays5Vs4Ol3q+Bocky2f9GqoEcypxq\/m7sNnxEGtge8DOomeiRr99g6PVviB3TLcq+OkWf3ocCNenTXrREP9eF756Q23Ket83QMiw\/elBRQ0SeDzuldettuq\/\/2+5gf8y11ZnmaN1ikeD9QFiaC9QClYJApmzyqyU+TR\/rUhXQFUZ0uCm\/i\/IKrT0RHQ8CQM5DrnKWH5fwutWnlnfr4pmfDB3PMSUlOavpnxkuYTSnzMGqi6ITpVsXlPpzTvMKAFbqj4zX7exNBGPgjAecUXJV\/dtOiKfMBtmaPII29GBrWKJW0xlFfgY3U3gaDWaANux\/fcmY1woE+lMVZWQSSpvVoRhqXLRVIWaenHJJE9gQGCQkDKMi8w3hRgx7zpPnwb\/yb86A3uOUn+8vVF0xw0eYfx21CJ24xpBTR8WYm715zhraU5Swf1CXFKtfLi6\/\/Ijw+pMrcL\/E4ROJLJX9OEhwsiWU9ADVRZ3KP4Nw5EHEBKqmW41sbZ0tBPDMW06o0kK5kgstySRvaoxdXOT9wLnJ414d22O+IxX8cb+7MXY+DyIp087KTLFiACB04JMax5huJVZopuu1WOxw06uZkpnOgJhyZMiNlsJpKM+Y2pPrFEFJeOFPQK\/zCe9SX1vCkS6O48zT4jOCI6R04YjZpIPQWHyBgugvw2TJGU8pBR0Idd93YgjN22Q4nwUTq\/4d1j5KmL\/RhG+7HCAaqgxmRGgBjzslwETIw7\/u1L8RjqF9OdotdeFm3TAmsTyoYt9Ctg+wjp4CmuSYepg5K8hHiJb9AQijmMZxyY8BiLAzM0FAjrkG9Hk\/2yIAfIBsLMdSBOKj5YF5KPPIK3mAGH+eCRWJGenSXzsoNTxuxK7IgDmRNA2ERGU\/ATJ2dto+RXyafnlald6SKlk8V8QvL2a6PCEY55xSeEQc9Iwfv7j4FpXH4rHMflF4KFKFXKSSLU8nYuBz3HUdb9BReUU22QvpK+2gt\/T3b2MSoEKy997HgwQnA6yH2TO7iyqkZz5poX3gZcxEFwmSv90yehiK8T6OtIKBViv4ZlCjNsW9QVTAaZOS5k\/Q9ldNCmjx9UBzgdq6ZmpaenmpH2wYyXcs1z4xVd8jWY0oxs68tCeXmY2pToBI3qjIGxoI\/ZxBGmuH161\/rhABPfmw1MjZES8ElF7E2AIu\/FR\/xj4Rxe\/qEkCugnCIM8BjmkGHCVZecRwczkDaktgcNgJc+4Z32uKVnW4\/CcfsczV2185AXHFdjtt9zn2\/qMagRERYylRy6xljGXd2auYQpibNVdrTDl3\/hKndM+UCnVvL\/afbf0RZWSa0S+LMcqTQO6XPhwV9mp4MR\/e\/XbghU93cBzvfYhrYa5+R441PBC8DfDKfkVel1QnEo5M4WEdXkoZdCJoVymEUHAWmMhpaisL+9xvd+K\/FauCxm4vWvhq5Khc+J8noY1\/aCZnsaaWzPOqeFYYO9fDv4oa0QWIXwbnM9FChWFoys3cL\/nEIhwy\/sA6aIqcB+9YDrKQo2xtgJPTBurGIALEAjCXGGhW31G8lFswT0sSNt27\/K+jGTXybDh2IBuAUGJ6Fpc9qKAeYQGFVGczhxM90iM3yOceLeSWwIvESAa6Lnd5KpDG095R19rUrD1YZTYCA5VYEHtGcgotpGige7ggvDwcgi4WuL+DA6jOc2YtxElTLjB4fMrDGGBRZGTpSEGBkzixWv6zmPCHv2Yu07Tr\/ksRk8ydrwzdqnYmWvdovDI5Cxi9P44J8J+wEEtGNHmJi3ARlUqbykiTN6d959DcmfRltn1ApR\/j7In3HkhzCBmnQDZYmC7HS4bMqmVlFmsQTt8Yf2UI5PYTDG+lT7zEVOyM9zbpyMXrM9pOuhI3oCiMM\/7WbC5PL3lkIbOKYVkbJmBhWBTeGw2Ozhhvjh5r2GsndHcQfNOKtQtBomoLL35GOv41Hgs8CZePslyKw7ngap1JYmRD+fC\/lLEst8kScvg1wt0AytnekVmpLMMc5Uf+oGacgQkiUVALAw5qHKpnYXD2FcGW8iZYMmX5l+IkjQEOzxdyEaTXlOz71Al1XJEqpPJr4hy3W\/WZ3Za6iHTeBW79Ex6NrMbtYyocLhanbrISfVtBLQv46clAVzh3Mber4zF5QDmrQywfYSIn5edgRfBdVVK9TjvgkcXVcYzF9iI52t48mMQas0JH1PhDRhUVQwiBMy5iOvqDJkhaOA7XN9+xGnDl5mhaBfI+WfUXPwS0fWYy4obmWjbGbQBKWF8XzdeiFzgYfWcpFmzN+RQN4wb23OrV8lDIt0Z0yQDKLBi2lL+cy\/qf8BAhwuq\/HH9ltX9bmvb+vCXH3naNZrewF3su4PAXM5ztiR1hHzc7H6B\/NMDEagbj0x\/TL4L6Rkgj2GWl9FO65vJDPivik3aTyCM0HJgErZ\/FboQ1TeKwEr3NaHBvFm\/xXY2Ru251YdTsaeQIY2sEFpls8ZEwBWJY67TMDkQnDHteWfDy9yOqXKFfY2HuvZVyhmtAXjpBbGuI\/rqxmtIxO3E+xkwNGLqQLoiHU\/FZhvvRA9EQqpsyfXO2fmGrdJa66JdpIpBhkNEFrbqENZjr6UdCOndjh1nWLE9mjNk59ElLEomo0oYDIiyj0Ycr7QHhJUCUVBVvVEFrh2OPOIZqkXTzNyeLWpiR7c55FGX0CIdAIZV2KWo5ZBvKNFLXa78LRqkKmnEMSRfeYMN5MMHL\/66ZUwUkv7ur4ZmEhHJv\/7BCkyBj0ovzXlqXVTyJRmLSpWvdVmNnZdzDpTxGHXVaUPhPbQJb4TasC\/DH64gG3eacdnDcDnoloAwVBLC+XRcFUGSW\/BWGuY2Yyj3lVQFOBHvmPC4FqFMoJ3S6dxTz8p0eUsRsMeJwDSMDjCYg+sti9vyB4LtdHN0Ms+oaGxKQUInnLcwugD\/go6d0mhTGbfT9lAAekR5jfAjhLxIE23w\/hPcHf3gQO3\/oFibnUYUt+XRl5H\/3LLpRH2FF4u5AhRh39BNTfRRQxhgxA1I2pfvBWZvft4neUz7Yabf+k29lHzymMWBpXPjpb52G8SUkrxbjEnBBPj3myM4GMkQ4mMhQ9pXxQ\/WKNiwIyM0iL5U8Our+d6i38GQRmU64yWRm2Econ3istCQ3mCGWRo78lOBOU+2sZMJJQsqGq13zNKXjibjki\/0tKWKihuQJ7dp\/eXioL\/9UAXb05\/epT0n6ZepHcd9DpU+DYj\/v1OOtNpdrKjikAXaJQm3oGDNihhexc127IRaG1+WBvyqCDuIynHETbTBzGp7d+05PAfWpqasSqPTUsadbvpb7F+4uyj\/v4qXI1AqpS5M6UUMeAYisM\/TIOnMo+lNTmbp8Yy46nzXQtx7jmHGVnmqf1yf9uUsViOBCRASh31JogWCwFo1mrRabEQHtQIE5I5t5JlcBx96Ou21QYJyGjHiCQZFPYUFjv2BH2G1rCMXjDjoek84FfglN3KgXXcbvxx2rDwPkUC0ZXbePjPxOTZTxBWofCbgvUqIeX4ucT+Ch8ndvhRIrSnR\/adBa8ZJMl7uJNPyk55Q6l58YS5j2rTBzVUp6L1TUGbcFtM8dgruCWApvEtqnP7SYS8MVc3cgBxiOe3acKT9pBAkFihGsLZq1N311wTMVNExxu9HtP40YAFQBFSZJhJzJiIeKhFwLUHkCyk3G0NryctUT3AlpvQZZYp7ORO\/mAvIoz+LiHF11G29FZoBnvTapF2htZJ1valZgj1rhYdM4d1GbMJ16Fj63vUhsM\/SyUiXXI6FEOV9BC5k2jnarj5KwozjHysPhSLKjHA4s4tFpkhcfHCj3uQHA8oQ+vmwH5pAuWdOvAcdRqXrGd60YKSXHLrEst9Yz\/N+1cNDzVP5bENLV6TpPfhsbcn6MJ5gZJdMKc2Zo+KOwOl6kS8+idqHLgwfSdhUyTs1Cl\/DL7JVok0uvm3JdpzDf53a8toitftzvRriJdhgJOrsHDD6tX6+DKZuoAMKOOmbync\/PS8lKoM1L2CvFEzLjbEadAFlwozidaMHbcj3m496nQUucsRXBS\/qad\/JP51ja0D76QSmj1Ih09aXIui\/01U28gXDIl6HGCcqM1i2cSYdCqXEOJ5cA2PWyHFkUFlgots+a6EpHsrlRuu6f4ykAcTRQWxd2AP5Wpu0HsMfv41xATd\/apEe7+6+JRrgEiP6OzWiT75w7YSAT4TxSeObVc7urj6kUFbnEfdv1pIXkupUNrf5vZnb6UOURwk9DFfJAUSu2zlRatZKLIs\/JarXyfoGY\/Bi\/HyZVseygociaOtIdaE1D7\/p6Oi9anZbkMtNK8+MjWoXE77DSyDn+p83kwSzVsJ8cxpf8K1\/gW4LRwFpOxBrARa3R3Dsycpp47tdwhTyduFxRETpzVnf+nZ7HJdQjTrEzHw9m1PoMAOj1HXoPH6aFHpYISrz3w34w6Drr\/1RkRTWjnMddWGgOtMbeWssbs3vwoTvLXiB08QXd\/qrBIbcRinsb3YbairxVR+4JtzViPPBP0vFuu77A+2IcGfXY4Azjp9jsjnhu4tgO9ULhwUizlHymJznr+tr11EGEXYopwqwFvC1fFB0nuPc1CZ6ZkVo3NOygOtXFK7w1MXXLg47whiP\/sVYgOZbTDPReDd9QjKMf3GiHfeDEOs2omDfYnxHOwjsqHR2jpfMR9fTUXYQ==","iv":"7a46b1ddba16642f5712fbbbffb37c99","s":"df84105f029248ce"}
Share your thoughts. Click here