Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
{"ct":"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","iv":"6fdb45f8f05551fcda5c335ba2378d8d","s":"b69e2130334e45c8"}
Share your thoughts. Click here