Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"71ee77210dc07e3595bc9554e12c5455","s":"858da5de157f3abc"}
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