Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"16d692a8f81243d24efc2ed54aff699c","s":"13530055b7bc8607"}
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