Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"bd41168a910e328e88ffdbdf0979d31b","s":"2e10e7f06215f87e"}
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