Today in luxury marketing:
Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment
Pop-up shops are no new thing, especially during Fashion Week, but Marc Jacobs‘ fragrance division has a slightly different concept up its sleeve for February. It’s called the Daisy Marc Jacobs Tweet Shop, and it’s selling its wares to the sweet, sweet tune of zero dollars, reports Fashionista.
{"ct":"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","iv":"e3e8d6923065feaa810f4b04262bacbf","s":"953d3d2db70dc67f"}