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Commerce

Michael Kors value proposition, physical market presence defined sales success

February 14, 2013

 

By Tricia Carr

U.S. fashion house Michael Kors is experiencing rapid growth in sales due to product value, positioning in both the apparel and accessories categories, store openings in key markets and word of mouth, experts say.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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