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Mobile

Mobile apps that mirror in-store experience tighten brand identity

October 28, 2013

 

By Jen King

As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Coty earns ‘A’ score from CDP
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. US luxury car market expected to double in next decade: BCG
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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