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Out of home

Mobile keeps out-of-home marketing relevant: Eye exec

January 18, 2013

 

By Tricia Carr

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Ruinart reveals annual Carte Blanche creative collaboration
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  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
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