Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"fa2483f1b84253312410be47aafaf63a","s":"7b390bd3d5b4910a"}
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