LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"7add08749e45c232d473ebd0b5a35005","s":"025557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