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Mobile

Ralph Lauren steps up mobile game with customized QR codes

September 20, 2011

Customized QR code in the Ralph Lauren windows

 

By Rachel Lamb

U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
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  6. Chanel makes ambassadorship with model Bhavitha Mandava official
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
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  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. St. John Knits promotes Mandy West to CEO
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