Multichannel
December 26, 2012
By Erin Shea
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.
{"ct":"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","iv":"0b2ef63f3f178ddafe83666f2c086686","s":"d39ca770ae9caeee"}
Share your thoughts. Click here