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Internet

Saks launches blog to engage loyalists, promote products

December 10, 2010

saks

 

By Rachel Lamb

Saks Fifth Avenue has expanded its online presence to engage its loyal customers while also serving as a vehicle for advertising the products it sells through its new blog.

Members of the staff contribute posts on topics such as fashion, retail advice and places to eat in New York City. The blog, Saks Point of View, is using its conversational tone as a way to connect with its customers.

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