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Mobile

Sephora taps in-app messages to reward users in post-holiday slump

January 6, 2016

Sephora app Sephora app

 

By Staff reports

LVMH-owned Sephora is leveraging in-application messaging to serve loyal customers end-of-year deals such as extra 20 percent-off discounts, prompting users to pamper themselves with gifts they did not receive for the holidays.

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  1. Rule-free personal style philosophy anchors fall campaign from Chloé
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  4. Perigold, Olivia Palermo announce design partnership
  5. Google to power AI-native purchases
  6. EBay presents shoppable Super Bowl weekend activations
  7. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  8. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  9. Brioni revels in time well spent with ambassadors Jude, Raff Law
  10. China’s luxury market losses narrowing: Bain
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