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Internet

Social media needs to be organic to succeed

May 13, 2014

Dior photo posted on Sina Weibo Dior photo posted on Sina Weibo

 

By Sarah Jones

MEXICO CITY, Mexico - Luxury brands should work to create a more organic, personable social media presence to reach a younger consumer, according to a panel discussion May 12 at the FT Business of Luxury Summit.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. Armani faces $4M fine from Italian Competition Authority
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Perigold, Olivia Palermo announce design partnership
  8. Cartier expands Clash collection
  9. Qatar Airways, Art Basel kick off partnership in Doha
  10. Lamborghini deploys brand showroom in Egypt
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