Advertising
July 9, 2013
By Erin Shea
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
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04t84Fzylr8xM1JSOhDZkuXsg\/bXqeZRo5j9Gl8dGPS65MN+Fo4GQwCMSBu7nTzBdT2FnUv5o4onh2Isr9kF+BsT4dqEQTLF7Ndaq5j1YiN9YXJXb4cCds+1pvdbSvH9GrxfZPqs7wD4U195tz98c65OYwEOIpoh39F255ihrZFzdouAVzJJzRi2O31B25TOJ5HEuASHz5BVLnnFXY7MII4noHdAlGwyfjozMiQfJ14FHnTqelED619ECnfm\/\/DZr9FNUUzhk1MQ8wk+ilRHBdqr8B9ZSrKGYxgSPJ372p\/UVfxvRTKXLIam3+UauQDbRYqUMYClxtpiQyvZsHDFLJGAJECR2WL1npR+icKtWQ54ouUQZCXL6eckEbVTKIBqCbUsrCEnhwu13xEHGmF\/IaDMwYWYuw8vs6gaTemLzLw+SHcUJHKKllgmgb6aAIRvkmoWN7x0RaQ36ZmxM93GyHi\/xItxLpl7neqWZdW2zRx+cU\/yogZ7+BmsQehcpRP2yiS1w5\/ZieHnaddhcacSLPJjy8erG28j3m1VSxccNj+pTutmQu5N5sLkERMvkBxXLsy5Sj3Ih4A4nzy74zvN6no\/CvFwGYJCP2MTbMHgArpHBJLjyez7VX5rl9YlTnnU4lSFuYsAQxFw2Z5F36QMqPeeQx+cE+kZqDgmm5LPdCD3\/vW4xVIjyIt6TCbK2ikyEgmn1QQ05UDGqL5y1GMor4FH26FQnWZTbz5dpOiGmzxEowVEFeb8xE\/YMWzsn8bEIwRx0pO3hT8yWZo2sla01TSbcAtnfrTIwMPRz\/2NYpOSUN6Sfn1PuRSO\/7xRx8HRyF8qdI7UdYmG9ORdAX11b\/7AKyASAr6Fy8ZRs9hUPSHHIDJSh2wAwOc5Jnsc5EnWo1G1PprQhdqmd2BcHleEqMguAABMK71t\/ISYCWmjN6RP3KX\/r51DyVw6WeB7EFrugb54G54eXlU5WUZwbsGvi0AydZrFz0d9eTJNvrdwNWxq5TRqiv2tnxrYLGaPzmz5npWSlljzoHJYXIkPgyrYgd\/RdHIPUlTN4ys9RcJFlgFGNIIiSzMdCi7T2bjDKt2BRZcRwj1rKaSNKXrPtYTG7LfadIgo\/J5KkuLiMht3ca\/9fV5Df4zhzOPCS3F73veyyAeivxdMr+PCrni7VnCWdjjRgn0FzRG\/cHYKX+AmbOSnLhkP87cC+XJJzLTLSI6tPcwwqxNBBNUTBdv+yenXZA8u\/lAkm8TzKtbB4ZbO3PYwc\/o85PJ2QyApSoBNOCUwdWTQbzvE\/3h86hlktg6e\/7gWX9KlBPjQkW1BnRUcp7hkYONuOcEFlc5ZVdU6xF0l7LQj4zN1CCJCydaYO939krWb7AEgi6W43aXK2ANJuwX+FnZf4kSAVtIDu01hqRYMnKnoVIP6aqSzlk4pHPtmvqa6bohX5HD9MNypEQYg8emlbMFIgsWsykc0Pl7GWJ+KGj2Se6923UP31xiuIywUym7B7VLbEWCgiilGf8sEkWe9+HJiD6tjPP8JeXc\/VFDsmj1l2oycvTOhUjZh\/GJaqRU6bKJ5e2VkApLo0iWIBTgCsUl\/YARC5pCpA3EA3jLf2V3wXdQ\/tnNAq+6CJXS+a3VkR10OBkRNjd\/VpT3wbGM\/bJzUSCyDtF04JHmtqB6Oh1BWm7QhHGtznq\/HnShnrX7Chu4Nfi57dhka6mbxEgeUcsObPbI+rzK0CnoP+a3Fc1YCAF8PH8VzLdjN1Iz0kDi7lw0nHvRMYWNnJ65+9hBxV7YCZGiCiteF5fliGMDCM5in9LRKmh+1FfQF\/MvLEbNMbXjHuFWWkFnWscNoYaoZv6PGR+ev1sCuktuB7Hawg8THxNC6kx0m50nECJwtw1tDFO7E8Ros\/BsPw3WqADzpP4BIzFsrvBE\/eNPBvCjxVyDubiUT9N\/owABSkKKu79Ut26Y6GWq6HBHNekpVKypgVDg+Fm1afVdPFnkoRxGaJ9ArMXFYp+m2nBkJrQOVr4S9xse\/prrGghVvA90mtTGRWboeKUF3\/9GVhALNAvGcFp7YozSM9itW0fh9\/hxxOyBy8\/qEmp7WIivQaEQg2kcJoy4CQhRgy\/zMNjQHRLOJBnLRXD1bcp\/Mu28XUppfEPsPruFd1eQ6YSS+TsqhbLE\/XH1rEGZd5WNixjDn8QvsyCCatCqu1jHRyttPeQKfTZicL26dO3df4ZMfbLq09Tw3TqSCrYyG2NcKJCKnUc9lKUkjl6Zs0ecSMzJwmUrYDgdQG9R6ii9z45zmyoUr59CwZtyP8BQMlvh7AHlKLP9iuAvPwyvyUsO2GdQSV20pW0dk53cDQaA0UP7GwIJOutUgDdFM2HTnKL6nB2K1rFp4YHkOrISlln7d0awHXc+oG38jiJHO6tC5nw4ZKpQqrCEv3OSbs4qtfC95RECICJochW0pkGTgBIrTBH+eO1R0GKQ1SELmtiLR6BGDeLdyohDrkVVrnXSQbpPJ5wKhFg\/ED7bINYlhevcy\/2iVbbS6Jk5UgEtkf98JeIqLNYwvNDh12xSKinP5AGAFA34eYrZY7NLtCLcqoqxGyLl85WWQNlAeFGhozqULW4uIwWhf9ll8PZ\/s1PdlddTmeyLYs\/vcCKWRIaZ5v9ulsY1V54wrO6VckYyFq8AX9lcwbVGPHsvd2uhSVAIivwJ70RQ6E7Gy\/7ERdxr57cx87lZLL0O7dzFZ+3aACdn6rnoaetYYFOSMvyxa36LVaXz15OFsc6F2VzBACH\/W3eAeb4eanxXywNM+z1ymWsse\/M36hNE\/55mPR+V1r2\/yZ8QGQhztQELIiwuVUr8OWtCjS5OXkAKwRSTpojqbptIUKwW69tl9\/Y4uzb543auznd63q6kZFYXd1hocM25yQ854DVCE8ZuZtkt\/1Uiy1ppIPcfTKmRosBJEMAFGUJgalYoGCe2wNlF2LCH1K1Y5fvhiuZQZ8VjC1enCRsf8+4AccM2OkdsOpxkDy9nNEZhsn2mGml+ZKDIzhEo1h6P4YwcporBwzW4wjr2++Q+Wb7pusq7A2HrUsTWp16HXvIcEeH82wh7UlymdedhGUfXCC8F808MGUf1G3StBhb4gU\/5v1YxY6QJl7f9azQfi+Y7IgXt\/0b499QBu2gytmyOIlDriljCmfaMR440OqUrIbRQsxEbi2UMIs8XpsJL2QWlpLnURSmoL0B4708tB2eJkOFTWfXnJ5nYheO0enRfq7DYsMO67dDLdcVOmfqcfnJuN+6LUbYPaNjTiuKrlQ9K3gJsTd5XpfQAwbXuLLkmbvhAKk0eNQIzuPoGynh6u4mAkYKk1oToO18x70t73jGXKyR\/Ah2HW9JffXZohZsx4NqtyIro0rB0YctiYLLq9PJvRgnjpCHzEnVN67QUlMZHVHJM7yYy9KLKaKqqfCaMD3lN9F9y0iXcXCchVCprNmxdYNYj1kVLwF6oTSVR0WpdbIASQe7RAexi3I4LpoJ3U1ph21QFhyTXKPoEALru0PcTFgK9S1Y19IJWxrnf\/c5dhvLoVijS+nUsMd8inAbpg8++65HbdeV02sPfsCGIolkLvgRMaVzZraOBSjUkugHf9Q6+mzGcec2QeaetGCNfa8iuCyFXc70nwFsWyZKmfh5NSsPXOOL5gkJhCh3nMVZWOkbTuvFt0Wo1avZEvGnT6tidSSMRDg3\/4PGum3iO0cedFJN33v\/cwRpvgVrMyVJoPEHZx4JFmvApl9tjRjs1ofKXy\/WDI\/qalUVYaCt22kUcEl2evgHY3fWqY6lvz6GYjCKhm1ppqYYR\/z92GXJmwAq7NK4Q\/mh+YyHtz5UvDcB0inJ7xjcVSUAMupG8Z3EBCmd7uQ\/3bQ2T3RTCwDW41QuJDc6b23kYOgyyGCqK8mcGJjVax0xIAjWYmIQmlojYJmZyeUHjj8xT+sV0E9dsHSKesDVUwzPH5b3aq+TUXxRR8wRRbx54Ei9UPZC42As6Qof+xUgkEfJIErUDtadN4ageYvxs8BpaDElNbCFyrCnUI1LcmoPTAJv3hbMkFlmIb71ZNBbhbCcM25B9vo3gHgEhGzmmcu0heWA7NKgnRTfYavF4lsL446WWAeGRypYrAQc2WhG1KT5ifCVtG7ozPqCwVovxywYo9OivntcKSoQGmW4fZVcP\/YnSjpjQekysMwFoCww2oupsXf1hQnqfGVMNGxjHmHrcSnbu8\/CFCXaAMvqeNd995pnJCvFnppxfgr936a5pcCFcwMFp7lSyQ07968brIykvFqQIIfet3VoIGe21p99VMDAMCl4mNvKdI3RmP+2w2xr515n3SZzDNWspRswNBSxph\/oHvtXrQyzymnPBlasTc2m6eTCxlY0AN5NY1zei5KWIj4epeNOD5d0MVbYnfzKDQI7ew4sqedxrqWvrpvHXYiVayFLdZeJO\/C8dCPDGjXYdcDY36suzUhyef0WDw\/EhzammwYPOB9uAIa5DxBJnWLnY0Q7nWLq9blM0HlnmvqtLSE3GvjCS7M+CS5oZ9gPm5nvxq8RJ7G0Ky0beNi6lD7s7N2l2nAlZ4845uLzB56dQSUWFtTFziomGsM9f1VaLZAMnEzDMh4GQQjR0IRQ+BwTNwybE65Vir+nTirp16jiGfLaCt7TPL1+Ip8BeI+bCSsFys8XieFW4TfKPipMjWJQjo0kS79UCtPUk2W6JYiy4iG\/oe1OPBm+zwZYd1NtyIWnAa4FLlQtNynnEh3lIm5nIl8v6qDo5GNNIVHBnC1csuRoWLv83fDpxr7Uy7LUAdbfw92cZuXdiBhVsIdsbZ9Jsoe608u8nYVEPBZ27nBmKNiE1FtezUHQNNteEXOmTFysX6p53\/OjVCeirEmBR9N1TdVT1PbvDgjhz+yXdyjHmKi\/ZWJqv7rSqLFgHFWqAXr6SQnWzxmz6kzccyFT3JLwfKI4jrkBdIHRM8b\/4GpsrWbI\/jW2swvQBpEBUIbk7EatKCwj5fG8ebdJQckv9iYtpOsvDh82A5CLEugltndRbMIj8vQBhV776YVf10ez0UReNSW1c8OO7USMx7ItER3jsNKOKlzfd\/quHcr6rGBZxyBQ6htFaRkbDzNoEymNDPuFj+jMocfTFYo5bGCBLzTkgwGjdl5V7+2oa2qvTLUxsgsm0OnUlxVYE9HO\/CCefMtp50yTdAHVE4pkhoGFh+1XzdhH73WjaMGVLPc7aPnrMoBZ6qZZACo6EIBn0g629dvI8+2WYNMUIbrk7CQ6F15wpkiKXGsvs8MOLiKKXkCPRe88nEFHXDNcd2f+8EKh2YHCXpIujP85lKOppnPqiXBA7N2q13LD8mvq3aRfiPWQ9TEFmrN6FPKG2\/veV5sGrwcfiwREOZg16gdKyw5JlphFBXS5yLplHQbc\/jh7mFqBkB5MyzrOVa\/8Fxd\/Tj2\/TnnJeGlJj\/RAbld3IgtptWtpfg8ab7k\/6daCRPXMtFyWVyqa1tQ0gyo\/KFwFlF0Glw5F4Rd+ikUnfLo5cYTp9ZklX35lStvLLsH99qJg7Nw9EZAzZISNzP7Oa8o5iv4F0O1Rgw3q2lwVHD\/ib2V3y+n3W4iiwt2xGuwXDCURiiLfmya4LrFCZScCeU8ATuhfipZTZKi0zztqJ3DxbBmV8P2O6r8AyvYUGbYQm6x9UYQZRJy7roqwixeVGKuPXruP7gsTJma8Rug2svqY7Bv8ZOow4h5PUQFTCJPWBNXksVFzodFPiC9BzFmQfFV3\/sggiSTfmXdyg9ClckYon593WYd9YgzepjUUtAE0sf4zRpgugW13p8IsaUYaprN3PQEa2w\/wnYq0L02iPGQgsDJwI6krMM23YgcdMHXYsR\/IbGwSQneUT9PY38M33WFl+tqP\/ciidTcybM\/WnTVyLABPvMgjsG29vxLZKEA5qWxW4u6lsgWBbJtKgTUK8bPWaueAJsdMTCsjD9yK9Gh+MXNz1AAS0SBaW3ZH6GtsjBp5hrmJYfTeCnz0JpYtplUogss1ifqL9n8z8UStfEtzwzNN+yflKGCbPfsz\/SIa+xcVybF23vEIexvMwTIqN+X+OYjs47AM\/3zoIQ\/8j7qyNQXwPWsCfNZoM\/UvJiFTatQGnWv\/7S3o4VQf5i0D3GDUo3FJVC\/sonKaKLPOGshXFHVYIr039QsmYeeuYvdJne4e6PVPd0cbxVmdQ1wx\/+xbSRT0ZXxU5U2MSbDPDHgyz+1HmgkEe2Gp2A6iNro9uc0lJmpubOsd7PjetbDE7ZfOg8qOHMuhJbIGSP6Tn\/T\/BkUx0\/wtFiZ\/m9SVIIOWdEuDpX4P8g+F\/uY+rA+DWjiT28mc6Kk5Xb3LrJNpIKBiU2Y\/G4TdQ9f2nAjOLmETPzl79tufUNP\/Ml68bK1IblejfyCTgy4A0t2VgsEH2edDdpoTxWeln+XW\/Bu2w++XfgVFkMtq9fTsKNVcqOqLW3bB7D980RPi+sdHchJVVr7DrZcXrzefjWF5SUxJuuzINfnwEzaWKEY+oY\/yrWTRQ8mepS50Stf2RYrdPckCYoFtggV5xEKQK4\/Co8I872VovNSJV1rQN+ndE\/kQwME3lDNu9FG5WJOOXzQxhO3MjNt5Km9JPXnK9gihrQmMeYTIRAbiI97dGgTbHwfif0xbWArjxy\/cJDhJn2br44RM4XLYqSiAB13qsu+UxS3rlCc9Bo6Xmd5JGxtea4O8nISHhgm24kcIctwFTLPh7Fiv\/feG9VE6QTpjyx3MBCT+YYdyqMe6YsYe4Ux\/dlrF2sq0sBz5qJ6uVG6jf2XoWnLQ\/cgq6iZSraiaClxei8Ap7hNptMpoQ\/1fawZCgTrfp3vvoCQ4PZS4nldBPVK8i979U24zpYwp2nFuQ3U8utalAHULWoasvVFvTsVL2kwiC4GWcrkmMcAZxA7tbh+EPz5ipo3kdIDPQcamU5ePW9Rpvv6kdgjNO5iUqlkhzxdyClKtMwPm7qaTrP11chiiXtssylLrVdcWdynIr0TzdxNFfiYLBl1ZecFbYEHmW3KQG41\/UM3b10LNylyPUHF1IwgU0o45wnNvBpzzwZaREd+RXyS3K5ixU3M0eMgui04RtYIQYHAWCnGVD56qHg\/S\/mODz\/ATOG5Vi9\/ULGJseN\/PgozKOk7Zd4DUEUDSEUydVHlusgDgdAEHOqRZRhKT5hftQTLvXVbMwxAMTJ1U9cFlu42\/GSS3jhcbBqqrzi5trccsFwCGmgjj2I4RXn4JEd47LsT0nMwPyiMaFNS3PPEPErYbNofvCLYPIurFrr5HPvN\/rcsflQrqwRDha878KLPVUP8fR0bdCTZY7SuhmYCJr5Gubug2yItZTFM7OmUl0PWjOdAhd\/ggaxLtGAMrZsmnCw+ji7Se4O2TzRcRGWd63\/4+wbAB8eIBPeSIucEGIcdzJpY7v+VIZwh2bsHhrJlQbRZ1kWbH1i6xFBRpthkRmBoNbmWfMMqGx2ee7FM9\/lRvgYjMf9vvS\/AfF4OgrjA6Dlvc9hQDKyZJRxsZWsvzx7m42WwxRl+qk1lG2oAEQdtIXv7fZsm8oXcIP800t6azSK22opKRS6nz2wly1GzmiLK\/02YNcE0FiV05FOWbOkBDm7xy2Tlg3DGjUEW8YhEDJ2\/AP4TYSGqU0it8Rq+TEYaiBIyuPs0vV\/P4Po1nzOm8zi91Ec15FW6phcV103ELkR2fzv4UotVPWxbCCbZOjBE2HrXYJG52Z8R3oGc\/ZKvApp8wBLGWVCliBgsl\/B4ylzpeDp\/tgMt2L4tX\/E\/lsWqLzC\/ARqR\/cJYC3xCfpcVqRuFORna16ckFi9W7qbNxMs9MIq9Z\/Mj44lfQm\/hECTfWPeZLHZ08LTFdSk8gzcY6DfmHZJkufU8Ifu2XNBFeEfBWUzV+9H\/3csmZeKOiCLdJF6d+ThOMeWZwibt3mEDhipy+E2pWnfZi3kGMUtrQ383hBvB7MspLn10uL3pzUpI5ZGcu+Q4vFcgbsNirtZ+rbYwgLnQl+J9leM1oSC3AzRGn9fbozMtdtSXOMX1LimsM6U6Zvc7j6kfShicCCtHcM\/0ziaC8MWFXYRhhyjWJl6eNr1aIlj17fmpNL39ftNgLo7OFVylMTQw9fm4W4\/EHKEo1SBqaZx3Zv8DwgYD4n3phlPUfaTQWvPj+O8r6upZfHT53xOcOD5zDnmpwE70g8xH93p+6Bx+E6L4yFI13QrgwTOy+yzY\/zTi0tqP6k\/4Vqse3YW4x+zlxgNS270ur2+YRcaxkSr\/GZmLa1z95hmntascyJLh9saAXZ8CkkAM2fOppqnZN++u6pKX0SWB3olzuYg\/ULLpznbqdvaZyQNoRzzA6OUfY8je0VHOGnAy44F+yxI49x0Ca6hZtpufB61fqvefXmAPdQoyQXdCJQ3sc9hJx6cakr06csW8b+YiWyW02cqmssliE1PqMlG5aWwDDle9NuaEBH2ZxJQfH9nAvcydEzmiB7gMQy1qBOitMNXhhzktRMmZwLHh3BtIH72E3tlMsmnNRkmmDZfIrBXwQ4YfFUVXChTUEUCkI7kfoc9PYNYliY3GiEHINaF001wuKhGIm8n7G35vXsP5QTV6L+IhPNChD7jebDYaFl45CF\/aUtYDcnTdOSLrHhWVyN3BdrPhYBUpwrieLy\/LcuJpfYHaENccJEh8hw7uYmgIfArsBgXnrcPm7qGisvtRbGxIM+uUO1kGd+1qgBsIqhcyqynHFRfTkhH7bD25n3KqMx95yXZbv6oohr4xZRiqrsuQQ3L7goJXDrFjw+buNpE\/znjYnQqTc8ApiJOtjPgkIKpFuXL+ujqEHb50R9uuc1UJ51Rvv5bE1lzmfhb1Otmbk\/OsDvgWqREmb3\/YfcqB2e9xfvFOHqxslfgXUk6rR6XMS9uDesRiiS0j\/guwMaV0vXrPSLdxluf\/wourlFUlZGqu6QIqSHFFnhTBeiB9lxlvAXa3OpbQfaQHWs8lNqSAXGh3kzC6HM2JbqsiqOpdwS0l3Pn4Lt98HGAu28az+VBerQQvO2YaWyh8J\/FchI\/MYbhxQEiku7UNOw9x1paAzH+ULexdDqHg37ZGDUF0KNCKuvregHUksWMXL2xtAWbX7XdWYrRCHrmu97dVtIZ4tniJQU4EHtHDn971yeTdyMr192Qo4PzZ4M4yhQ6o7j7qtS9eD5Qe9hczV9BFBp95XnVVtT+NlLO+2yNqNZXmn470xneQ7zQYJarqOlqkomOySrygQCux87iFvOFqXV8mRIS7m8w5RXatNii22cF6aWoAPpeHZaVV4YjakWrzZX2yUBUB7\/kIzWLs8bdNzbYVvBLfHiY9aVYY9maMO5K7WtdFWH2SFrojDZaqRbeXZaAbuhNdn0QdRSwSsJE42Z5Sr9a+JYSjTpXCnSrZMX4XyR0o1\/8qQmf\/y8qpB30cZkpBl\/McvX09kUroSLdwdVupf7Xr6kU\/jozuSepvyOjnsciA3yaijPFuMQvx9fLDl2d8LPIrwyuS0gfrdvDURb1XHOkbEynF1tGQP8vAtICGhnmVPJjUILsCgpv6PSnDioqjBsMlmE7qMvsPwog5nSQ7umOQexnXHrFOnv1b6VpQeTns3j6oPzlatk9Oa1d5MwkFP+orstgD+JNLvHrL40j+eiIjdCq5n3GFc8FBoI6fHXz9DxFsI9fd7FdBH8UIJ7Z+K8EdA4P2KIFR0xXEp2x1bEesgchFUtcIR0XtISRwIU\/kzLtNeUJeogm\/2AXqdq8PuKwCiXLKgIbRVxtfTwk59mGk+pzvwHWt9TwCtpyUEuOsZrsKXmu+NzkMPOthZgUr1SsqOIRvFeIy1YR5aFBfuzMiqzNpjYUyUPqAMj+R4m1YgQEI2k5mYIBvDCzP7oWVij+jYej\/cm4tEAkWqNt7x2sVFMRNfo0cbynZruU5NdQxJrT00\/+UaIoIUOPE3IEDhhIXo7rNmQgjD1uyXJGAgVgad2u2KPd4JYNEfyiyd9s0MNU5Tr3gA+fNP4Mwx0eruNquSpAtMRIOlFOhOHdG","iv":"f569c88e918764e90b0bc3619f41947a","s":"16040f5c96aa7923"}
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