Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"b8fca839ffd451273a5ad70dd5e0053e","s":"48c8369ecdb701eb"}
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