Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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k016Kg3SrQl8Y3y38weQB1HlgjI0d5aFYsB\/Ux9R6pYjsDSB35G\/zl64LdPi8aFUXeKyXqs0E372sJ3CNRGn\/+tg0Sem5kgfB7bzkU++Z0qyy95GVS4p6bnGtR3wfE3TtmZwW85Rdai9OlSMZOdWkQYuak\/7TBUSlHDPJkE9Inw8\/kIXaDqbYL2vXLAYLCyx85D8y\/GemfrxI34z5PJn2ZOI42YnhItmWG8lamQYZFqhKXK78lnmvdgI5btUjC43riJCELnh8htfLbTiilppOy2Ov7a2bt1QyBlPy6ZpVOggT7f3YxPT4f8B62jJTIzGdrICujqn1XVOoGlmpbKo7sRHw8kX6PK0UabhBoLXCV7\/u2nD8HDsXEroHzvWJJgy161C+yUQE5LhTR8xGgTOa6E9G3JC6Rc+NhXWvKIWVXv72FMj2J80qdjcmzHFDM8lCeyxWBrkfpE7jHUPkAxePTITLcVFHiHbLnKI32Umz8u23VfWmSQCvT+yNlHEAg7cPbU6r1EUB7G2V8UPE14\/uZyToHXDJeB9psetyBGCitIBpPQ+GuDG8dCM5BaLuUQZtcz+3B1sIg5xwsbUlOt13WeaPpcf5d1VYdZJ+SUPbRLAvord5js1oW8HKw6LlpepdbLa7uqoWQIeb2c5ZE\/NLzGyF9Jv2qZeNE4g4wA7n7zcx8eaQj+IwK96HSSkCCvla0Wv2\/Ao9qufUc\/rOs72nnw2S7v9rCPg2nHlz+KLrRSmssmKncHtgNcXjDBoEZysL6VTKiqsHpMh8QDUI3ELLubBa1DPAr93jmDyDfNQcpwvuVzNqDg518+THwvYXk81A6hliG37in6rS7ZuvxjMtpx1TVApERz1hsSG1xMqWXFNtnCMbTpkpnzmT7b0iH8y+NfMFEaOee0qlF6EMSGS0bch7LrecX2Cm9OhTtwUELlWgxOstlZ3CdYoo1pZ+QPpzEn9pPG\/YvEPMQUgQQji5fb72r5mlXqcoeDuj8dK+f3Tl31KNZt4oRBDfqfmM5FuIr8xQE6k\/9lCFs3Czlz1iLL68y+pldTsYuoBqkXsqLdVznzDdH92xsVISzy9zwjCKExVxNTLc8\/r6wN2oMBsiA1Wtlsi5pkdg2T\/Yg\/PBzUh6y1OzezW06pTx5kMVNHYQWvP6uMZOnWigHiBksBOLjuvb\/Kcius2I+hbs6UM7AgxQSpu\/ZkJHIGEpxKiT31LSkQGBaxlwazVMKO4NYy9IiCdx8YVH8KwYOo1Z4MO6L\/EaF\/DQg43zwD62kaUH3Kgvjp6FyVGFVMGPMMDaIUiviVSh1vHpZUvmITxwQzvwRfLGE6g7zcxn+UCpcp9dtaqyfHR\/LGXUq11Sw0NCDiEHBfzkXgxDu4+FzHTlDk+WNqZoy7WE\/r9hcS7ODgiqlgWKLaEqYJwDJBnGa5xJbLeL\/gLF51X\/Wi48khREj2qqc3bqj6Xu6xYRhK+5J01P7V+JxResAIWhOZMJa7ll0m2CMm6Sm+GRia3W+xtv89Gs29\/EmP0KACTc7me7aUs5xZjs84MCq35Kqx5mFnDbC4ZMAu1gC3MQ04v9vHPys5BT8qr5anoe+Q18LSLTTjBgrq+zHdN82924jvI2hjy22gfZafiaGVjFJ7ETh7o2MERBetNi7aSgSgN+KMzFrq+p390jdwjBbNmQ1Ax\/OVUHb+IMtQTEru8ENYRBexPXll7PwBNhVs7LLIIRg5Orn1P9JKUEBZdc0\/5h7SrQnQc0dPHbaQpmBI2gMn4cs1vZjGCrD9ymhq0jnDeUW\/wW8Om\/P7RBLBS0dDkP7+Vm8jL6uSdjGRwMI6Q7nPdFH3sqDDH8bCUZrHOZChiojwdSaHYrnZ8ANpBofrQDzFUEqYQ9wTZcRaUSnGsSNiR4UDLbBxAxW9doCrw3Nibcy\/jwX9iMtXIPUzgBOAbA5LCAwbZQ9nilpbx2QDQ3ogMulaJejeiQgetnbUW02kJvSXZv7qMJxTnkyjzmUHz5gfN2Bnyfcf1DD2F2VvQmtx8UDmT4rWUAtfZcUsx+LY+fq5He6AJ\/7k53+eCrKZEhWFyQJvJL+Ija4yC2\/cUsdNwbYUYTVZvHIKiAS0nk2r6fQsTCMI0XPm\/I62FVypkxJIvLAS5tpsEfaMB6ZT6fJs0ABFd\/5ZOYdMV5EtJcr2cPGACm\/VRvxlejWrpn9Xx08ZY3Fo0VFS3H8LjAdT0T+75k\/sUQoR9gOfmb3xNXfT3y9yCIKMRsEhTi4mZOuYlCxzGdTQ884oMzVv3YWozob02LJ2VrAR1k5o3NQFuG+OT85h6R3W1C3sqEJgU0ESchRjpmimlvUCIC4QZGEA9qUaVIKTfUBXDMrWN+T8AcISJzkZFzUjSMExG1DOIXzMswEy5JpidXVe11ENRIaDAR+JH5dn2S2tR1QfaxcTWypAnP1L9JMBFzjUTDmh4tkIlEs7zPzbuts7Am5c8cwitZad2O\/Bt3AB2FgADyfnOb0UUFsXBfuif7Z3j5CuSGr2bXqNjCGPhHP1++75yB8mfqr23t8gxDQCZhUu2WkiIQJyQAiAZEhCKaREMUZIA\/TdJnM1tzNyb6fZ6bpIJ691qm4W6AScHiyh7zibxPEXgDXkSbgj0CmJHgg\/ZkysM2gJT3+9fPvP1ipXWwKLklsbN\/2hRhaihZQ5p92WLhyi8oobmFDn1TKArvC0k+4vjBxJpiziIg8mg+7OCEMYxgewxaYIKH0jgNOykvxcPEY5ATwBc0NUmViOGdndGCqIJMKh+eOJE4yPa1Nr8rpo3JpX2SfWAaY2snOdlwX4BoSQQzC5E3GjSfCT9WvJdo8PbLUfz07\/pQLt1L3epvQgt8uW0c86gtmpoAwA7b+GEGCIEKrwj4DT8eJyF9qUcwfdQl8fy9U1GAd0AiGoCSkqLw+U8XmFU9lksu0I\/jSvijssJ09D5cQEXQvAqsJ7l8vz3LFboRlOs+BZ+1Q1yepyjpS7e1hOYZXWANxE\/O8bl4MQAo\/ZV1NVNrR1UJj\/33hy1b55YO\/hsDYsZzS5v\/498AYqxFHm+AeXv\/XJeUYplejepwqCFQhaGfR867rQME52grYWT4HmlMGTNZdBZDZ7XVo\/XW1hucZApjeLksvw2qqDJhgm7uGyd0qinBWV429Ve9Ya2n34kh4T6Hy+SGYdbQNSrkT9+F6tmA3Y0CHetFWlPe8MXA643LqvoYt3l+mPH0uBuMVHpbOxMopRn8BPduZgT52t6k1gxjrkhE3mhgN+RyWsO\/Dp8X\/LCwxEf1EPxZ52liG7diQHkZI1OhKqbF1sCBWaPf\/GlxiYdR8X4BTxb47VcniT7OfEd0\/pCUD2301hUW9bDF\/t1sWso9x+WDsDrWtXt2GLdbFeUxfkuq2FCc7jQEGGhJlBxXSk2cz4a4p86Jd2Z5BukTWceH3Tab7QKNPPWRAYATX5HN11Y321U58ZDoT\/52y\/Rf1MPBVovh0bB509mBxsTG6J0iMhh2sZshgqE09obaKZd2ayl3D6IFxUTm8MYYF4+noFOXNuDbaGGHbwdOlf22YwM\/+i9\/1uKSrfU1VSBE4s4AKPwD9qwwRtng1CyI3+51kOEURj6TDPThmn+eUDs94NqMpOMLBaoh7GnjOqd9338Gsk9eFO+c0nbJHH4QlYFztHgNCE2miGVtuXNw9qRgpVadqLUYBPCzcMQkcAzaN1e4hkIWCda\/RXTWHYv3b+3q6D1l2IruVbAMlzAT64mOtKzWHbLbTGwzAO8Eth261t\/eoUI1MX\/cBo9PdkwqrTHqpptoms350nPbzppSTdtC7HotMSLVfg8TDWGKDZExzp8cP4Z+KVnVaQO4JGNj19EpPkSUDJPG2OQF\/RrGwDhnRZJVHbAydcLn2fQ0th95Pk8hbipKonKoaErxzgquUX1154CZkAf7ZdHEYnI9F1N0MC4oVfxVj8aZfuEdyZ8oy\/7lID5iyj8+qjj5uqKTb98QWagbT5\/yN3b+Ih8DgGwi6F1z5eOUtZ45CwnZDZcQhSkeGP37etBBPBu72JSa1zhgfslB9mUWS6s1EgQth9Uwkdu1sUcK2vuGv1RTr9DdQfKfg9507S4Gp5ZyigvaQzznNdB8JXrCzBDU78xRdAGUkHdSHVdQ0RFcO1jGZxqwyEtfvJf3dGsl9kQ+WK4VZK61G7b1sbvY8A5Wg9hqrH9aow7u2J6zPuGcUxMlOBw6grifF6H3o7TmmQl+sZLuM2dRIGGbLnVFyoP1tIkcGAhNuMs0O+jHImhfegI+EqqFQ==","iv":"439dee91cf8e6d327a661c65d0f02823","s":"dee71a73d7894037"}
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