Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"17843d2028c4f8eca039dcf42eadc6c4","s":"f9c99c2b713a5d48"}
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