Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
{"ct":"B+bp9ca99LnDX06uasQ+0KzuoS8FyhM5J2MyETknevT0\/JSabyN0hnMiKZ300FVu1yPIPGuKIrpKJozVV+1ub1DGeGyFAfvR3mpNxi0RC824\/OH2SjQLw2vt4u7KSVPhlkCp0mGach2gnl1pqtgAknUMW5mESE6+5VzkVRktwjnWbIXjDfWIGZ\/U15g6R2eBLS4rphiAXwKFa7XxC+bHbIbOVcDV1E1Iqp0XlGj1wrXdaM3yIGg2PSHLLjTX++CU2TTYbfjBEnqIuCjQMPprN2RoXz5+UoJ1zDVc81yB9A2CU38KehkDEvQWHEGxBVVsTGy7ipada0NW\/UoUdhLUeYdJC7gAaMaIddS9d4Xxyh3iSOPG0QtrCXBC941LYAViQuqciqLxcfFseWcORs7AHN9dvJQvJfelxUGRxGKe2ps6Eur0xLVqI5ml4TVH3oZoLKGna5tHN73sY33brUhRkm96opmrHos4f9Pd69ZfnifWz8zbXSCHz5BLHwk8\/0LexhWR3Ka7tCRmilvbsYeZh3AhoQ14d8yZv6j9R9IO2N5iFuxplB6SXczmoGJsknvp+q+Hd3fE0YRzwMnZzw7mac6lje526jzdtxJ7fURXh9+YMcPHyWu4+NaqB9PuEjGpUk\/WSS8lDw7AWHGbAiqY+bRa9OCSQCwDq7HUAcPtQdgw\/uz1BveRKaVrVAm33sY8JliolcnZKrAglQLoR4WZ6UTsUW3ZP\/GpciJ63dF+ErxWjYURijDm7Y0ITB+bhmpvh9bjXi4ubLJ\/WWyrLi6E6ERlTWYQE7vwTP9kcljelYYWqdRA6yBd4w\/Durl3nePRWbZhMIiSeVosIoVYI+Kl0y9fgJNMm2w2saGflwDZHq4UgofXS4cPrkx98LEYA1geP9YhjsAtPwUj2H9Fy+8CspUlrMHbJ3QWQISOsGvPxkwvcKtvs\/S+k3Tdfb6rUhQ8A7t2XFKA\/vKwmkmQDdwcsg+Zb7C1zZfeW9AB2YFnxV7PT0Q3+AJYD6ejJ5M0KoJn1+v7cSUZNZHff6FLYZ9NlKWXlNCjc0VFCXtZnSdXvgx0TyKjW9cINFjgrkw4yHIeMgEqhiqi137iSo8LjJDyYQHfVTXE6mNtUCpkvEbJvaL6ccVqva\/4PhGlyAxLy2owtGgLFtS7krPijuVhd56SeOrtGRIDkgxXDTqvwuqB8B8\/PXux3iTcN7UUkP3DaHMQb1ZNPwsfMXzIJ4QEK0g4z\/7H9DaN7j9Hv6ekasa9UKyOWOd2xmNQhkVP5vLHWwWlOY5+6DGbKClRYuNrHd599xOFQrjkCGAbcfKP0ZW6csbbh2DBV7j7bFrixKGDjPURgz\/\/FsTqVlo0hxX2e1dCD0aGc8MwvyCW3UTGy+XeuOp\/vEX+Otvr1ApJahWnud3Yh4ZxA14ZfwFCTCPWx2xWf4E7G7sqtqm7MtD0XdSoBPSxFrn4kXK4OsxRRmjGJz8xxohU5pyxlttq4IgG5lcH3CqUKvZCknXbe8eomkkba8Kdh2nkvGVDecryCIxP\/Pv75CouA\/hjy6hfcx4mHp1JHois+5y920xnPP6Gow05L5FHsFpbSbuOfZrtcJU+jaPNezi\/VBSKpygiW6gt\/oKl7AdPTHdf8pgHCG3BMe4w9f+kPqPl70xnUpNvESdH3U6l2vxqbmpkN777yesogxV+SVwJ+uogP5t4j6061l\/WqphRHebONsD0NGTt51jxSqOgC04aVBkJNfDSon0+nGQgm+o\/CDEtsx61v8b6dFkf9aRbgzOtqTj36CauwAbeM051kqXgxhrxdqfAsMGWz+FXg3MXLC2rudwFjfKnhG6AV9zNn5K3dLX5PjhK1geOGHfw36siim0MvswRc4d2C47QnNXcagEvA3H+dzaE7DR+QQIss85h6Ha9AxvicOO93ZyQJl1td7sdc4LAEN3qUPFWLoSUNF06gCkF+bKN3pMK8bFII03SQ8TwGBWhUYZEMR0cCOYbl2ttwZzQlub6lS5yr2xVEAtAyijsigaYaD6yrnzuPmn+luOEDo9gjqUFxAYr45a81zLwSBtMkzvdlNV6OumYTnQRxqJ2VJvOgw1\/wLsq0v4miUvRXfvl2mvV+kIuRFv4aa2IJ\/Q6hYbh7C\/37YAYR3ar+nFU0XywSpZU+HRq4Yq9NIZeijzaSytrr4vlvpIKT9Jq8XV4QpVF8g98GCQFlDciysQu8aDOZSDmf4QE\/zykK\/GashKeokkx4HK0CY3+\/BcD2nUStVuwoK6stD8Fqfn6eb6fwiUHE6bOrx+pjsKFfngU3QnnCKBWlTto\/Xo5+O8NzbG8CAgOt9ClDcrK4T8Sme4JWQ5g0vGwn8+jsR2gp51s8uerOVFDXCS6lDZ+gJhwq5GRP20oCn6OsYUfxdyv8VeOqXj\/lPNMgMCbxYAfScHJiztSjbYDxJOiJY5nPgyPG1Mo031rzJGq\/5sjg3d5mDAT+e9sQhXrUGAJM2IvJTxlufqgnN9kCOc+PA+9TKlMQrYaHM+NX99N0eQcKTMSRgt6jpCMPxYiI4YbaQQCERhKLFMMHAFkNXdirWUGf5qABglQZM2kWOVemNkM68DJXekqzD2Tn+z53fW6QBwRCgragzfIeSQep1p8+E339AdILl05PGJWvZTTdwM9+nILRDoK95E9htcVruM23ppN5ZID3Z37b1WJ73sfmO3S8RKYvKBSAqq6tFC1yQANt8pwK3nmy6DvwO4iYOyNaiGQm30RFbbklmPcmDK5owAq\/M2ynyJnA8uWk3N\/6swKpnzm1y2r0tzwtuW42Qx0BC1ojveR\/AB0Pof70PyfcP3eIAiZQl49jxaqJd2YlbXDZwej+0egNO2bPcJM0+IOpgnZM0AVXl8ZYbDIcERAx7EIuS5+WGJHbKC7pKJLorcVJ+0V1xU7v6TzJ1m0IPrmssOGYsEiw86bmT2375lWW2ni0WEDjwomkNAtZlDGtvdEpFM\/idGftHcBawk5RJ7zo\/FAQJ3gUkU0P1jooWexhGLDv7KAqhuqdkHSZbURqrsphhol0LdBoFJELy5UrCcHYYvfM2wURWiSkp6ZLpqgU8fzyZmbvVHU3HqDDgxFzmw6KtYa3EJDUZB9L9\/2wnFBzgE3CzwG7ZiefAMK6bVwjGDHHExmyJQom6CVsfgxw+uxLt67d+BYGlScrWJQAeApRsqv\/azPAMJm+txr3+\/zeP6+1ELKON4ziEXUeyb5aAQHNiO8U\/sHl71uau1F\/l8pdlr89U+UC29XXF63ZjDON6cnb5zrUyaBqC0nhIoY75l3cdii1QCpGbZdzoQ\/TN4uVcIuoemgojok8clFIi\/J1XL2rvFMhNuBxeGUiSeTZKiXRb1sNuR1ZGbKxuz+ac6N500fhYArBOmdgNCmtP2i72zecVbZw8jJCjVTCQ7Z7Zp8l8USwzQaOre0mXEZ\/Br87xpPO7hY9fEgyJNQU+oURXXQ8v4U5T1pUGv9cmt0MM89\/ocBorgVamJfDY\/WVs4Z9Gi0xwUmVfHKCiFSjieLN2JkyWhTB7v9GbW0lI64YfdBQGyPrrG+AXvXmoLH5YnHTdv9612JcNHDW3ctepu5yNDZXmQ5cWFVYfkCCc\/bzCr4r1OVsgJUPXW+BHyqfpLyWaY2qEhNsBsnmQFK69iybBADbumLZ5ek6zMCInbRIwNJtAflTJb6gqFbc3RL8FJ2NDevy3k6S9DPLtiVQv7CBPQi9ahoQoBSzFvker82Dn8vFU\/n1l3MqK35dPIdXnWQds3\/m6P5RRitsC+7We9tOD3JkiUoPuomhlUvfKVkM87VGu2na+Hq3sHBYvq7h\/SvxcVrBN3OSaf1wVwXU0OEa+Vdeox1TllrZUaz8zdm\/9\/q9XtZk4U6O\/W9X++wHlZI4qIGohrUe\/iZSX7RhovCR1tVkIYwwcnhVWJbnPS+DbfOeexhsGsl2\/PgyNIEP\/9qlXnV8ifziYyhck2Nj7ZYXo\/d0ltQgJToetTGJk+JXFtRFpFRwObvs552sNa7U7UC5BSEy1iiz4Nl3ndkUKQ6Rd+ENS0Yvt+3\/s7f4Onrs8TJ94rQvXakBDksG0udThOiwW3bFrth4LyvUTjA5OeyEl8+8F22cSsDsC93Yf06LhCAqDz7ZtADz4PBhPVYaDkMcJ54jQRbOacPnHqhqDdQ7uBPW5iODcZ3gRuUGzEUtHdTAd4nCDvncNoGAuk2Qy6g++MkRTs5z5rNQjE5EuZ062CFtp9g5n7+6gocfTNMJg3sjYmUqIZ6lWay7N1MBYwBhsCqfacWwZX5J9CI1EBmd+Mipzb9cmp5npauJCWvCYZ6fUHaeBxgi7cClB+5ab5mYrfUioPRdRcQLw+BtpdZkhD7AG8sfDLbn4Oml\/Q42RpxIVjD6enBYUji3yG4CLJGYer0FqlxYZPBjaz64zhFcJtPE9J5qYwM1SC+CxoyHQIpuIUgRWO58j1KEv9KqYLh0sN+HpjScXygk+lJSWJH2bYdGva3CCyesGIBvWwanOTQFMrhmcdG+gFfuurjcRhvojWjOT9x+DZAxuR17K4POcelKlxxG\/jr4yelImptgjR5zAj5wB2eBtCP5Fn\/6qo7FTx9t6z7a4hoxEc98YeyJcTG7OrBz8rq4Dv\/cajiFYPNO+slIP7qBN6BtBbPLBYX5YWv7zaDFjQ3nbRmO8Ei70NtbBMFM4AhIZ3+OB5mJ94ha7IL+zyR4iAAg4qgLM2jxVuTNd6GekPP+M2jmgTYAJDB9GxuhM4oFufvBQRWuYaWxb1TbWwLnkJlbNe+6RZReHqdBc\/z6A2LckmyCqFFSWFpeOk8PutpRz1MdOk8d0FDtBc6Q\/ISllJZ+1cg4tuptR6piknnAK83O5rN8bzFwae0hC1v+JPK1Gu0Fxv1a7LTZWMHhsH\/AOmdiycf251YNPC8iLooUw9dxk1jDDrvLZIDQ0J+zxxWgvgwky6i4z0hLy8ts8CgkjCn64iNvUxfdDWqcuHpFYOwRIdLysbw2U1qHs6yZpiwDZwtdEGTlavaTo+IEXMuz9mFDT4Ky8fPavqVnO4sX\/pRjUko0qXnz0FANL61M38TDTgyaLO0BJKMVTGZcFVAS9P4ym7Eq9Jx30Xuo1s2TOyA98ohlu4yJKpcLT9kXxrC6I55YFhasFXUQA5N+inTRnsn7jh2YjU5vAE+HUgisYiIaDUZevxumQ42NfmIpsvP4INS68\/JwU7IjYeB1fV\/URY72uEOhjW2xPOiP5ed1nOML4dbIaUZr4NExTJUc\/x\/NZ+yw+ZPHe3Eu2126SX\/WN8PSzwAdcaQcWQN6t+FSy9w+6di5ApWLdGp2VDBI0L4Gi1DWKyVDJuGDPDLtO3kiBNKJ1DMsf03JyD6eK7a6EtGYQuMpqrBFMcwRXQunXKNYr4LzwLqqPsUXiKuTZihid0cPsfSMJviUaF7kxhwZpEw9NPDI59FQApONqjFLsi5x7jjTXLvJ8DzYz0woxJ3\/i6fkTdeoK94bfN5VZSnrnayh7KsXPKxjArV16dNrFe7IdtLu+tKdnyvMFcYyDsqZlM8lhD0DLMWixMqQN7P8iIXvr8J4KUXMfKx72n+bFFYEXhDCF75scjsVfioRTVAjl4wnd0G5ucn6P4Rm02Y0iwxnf58cCOrJ3zutaNnXDv9wEnW7w50tdABrGUNTGFzdomBMvSfcNfOFq\/zkNB7f232Xit9L21TxNJ4W\/LXGKzddnBVWsXvgsOatJ3U6SKqRsuZmfk+Ax4gN4hZ4EzhaLZrLzKIECNONqgp+MuiP1ajwkHDz0zadUwbzRxwnaEdamiuTc\/MYXgNYf4nHufHIHOcaQUjnkZbnEnvMW5388JGADkEvJtN5Ptgp6hdAnq\/lquIL1pVKc\/XN3rq3GGWU4dNiTsQNdmStJ+XGxuZ8l5RG0jwMvfEudFqdLl1hrRhLx8xNyWw5Qscdke8J13kd6\/ypnxbDt0dnnYjajWK+2zrYP3CwZ18w3KSKEueagKOS+7732Xt4w0mwPtG7TSEAnOFCagTw+4NsfL8Cp6NG9XEkjVEobls7yrjZbywiCmpTL4RrKkXDhkillbFUZnu1Ge8A3q8vUyz5Cg\/2qzKhXdGS6MppS4xYCFl884hdePTLT9YfjZCeQkDTNTjQe1koKZB6IMO3fFcKxp4J9S0Ke0gTgYbQIUUuvoz3cM5aPiURWcq4TLIYr+4mYnrWWQiR9RcwUqdoZbL7Hnr4ecGHcxy1FmU976cMoHpzBYiPaCjuJx8mkIXaKnodeY90XOGZYMw2aQBuQeg1fGmVCzvfEZFS+45fmi6AiZILnY1QvHS706B26I9TBhdSPuqjYyo+25uoCPMv87ElVIXbXhPpAr06i0WtBoPkuoo+QyyRM\/acTw1izsPnu1VTBW9I5LJ63pxM3el4rEIsRbtHkpMKRMwP5ToG9BTKtAGa+bfkEr+L6630tXHDOcIILfiyTYer+dbEUXBv80aEcQuyyZXqJJofXAMJanA0g8ppOFjsxnFe2C6rgJWqweHefWZ0qHWy29BY8KqD75haYzqSRDVgVsG6\/epo1xh3om1ymOv1P7c5QI29DpHusqSVCI8vDfEhNIwo88j5aotP3EMxciJaWO79l9UubU8EQKicLoZECgdbqbhzaqfDW6as\/FrTKsQUfegfCsA2dYQ3LybpfYBvaOYY+OKjtm6bGKUgrFn0I44nsZez8hhULZ\/15CmkYAvRrEf0rptMWVXSsFvZo\/2HXX1hTOQ0iFNMQlQek\/QdrQYswa7PPXFGd+GEL5oUc3Snecf4rxswKO75j1vPedYZVmA91sjfXk0wr6XAE2x+U8phGwrG1P0vW94Exoxy2\/1ljuwf5zMtDRK+G0BlyU1\/N4Liih\/bHJpcj\/Bg8hYQZcAfQdoTrIdeZ7OC6ZucNLzAaVcot2kR4IRcMhhpbemMc0ozDOT9YFvzlvJrb3f\/PPJLxy8mARB1CzRbFUtdyxcn0lu3o4xAilW1IShp\/A07zjdrtGOO82gd8SmOS2MCysFUL3xStdNM+Xc0o8BCmAnLL8gRII3Ojvr2OvkCxIpwy8wSKq6tmFTSzU7gBToYrvHDEij7AsrHXpqbQbF69RlqEj\/XBbgstVtydy0BQBkR5rIk6TXArgJLxvY1NmnOEMic\/QIxLBY+ZHU2UbAB9\/c49iYd95ah2CfQANNFeI\/ftCXyo3MP15I0IfBLKzZ\/nSM1pWXe0zeXwyfCGHcdaM\/YiC+ffnCEWuCdf+7JpL5RvQgirb9ELTdke8opOgVr6IYmG9B6l2VsYoaOO2o50Zgn920EHNmhFqvjF85hutIZfFadyKtzY1y\/fqE6GNyp7QzoCBGRRpa4ra9AgLHmI5xgUYguiYwwNpp8xoLiDXMyv6Q0XdNZc0+BtlNGU3qx+pd4+VjbIY+DNV8mF2iDZ9s4mV5yYozwyd1Ls56\/Po+tOi2h5kpe4b8skS+FWazcKViDLzhpOTOBOQBvfhCB0\/ecW69vofy6nssiMZEdwyMZKjCHtiB8bo9wUSZyrG1C\/C4NYOFGViuMs0li7h3Fyka3ckdYb9gw4JYi+LfehqnTdfpffJqMCVJVx8HRu69po1XnRigkeb1oL7LaE1XXHEwGDhpjuUEwC0nvrIx9VVLbygaDdEOYVc7gw7HFQDSu6xkVCerhAoUwLrWv5VOHRCmZ26fPrLDX1Ga9VLy2\/K2NxCNgegQ5bwCX4ObG7+QLILZtNESJIuNAfEVdvQAfycBZ8SCFj3wAOTj+bIGo9\/LqUB5XnNtCMm4maRcff7NN23gSOQuOFSas9NqjAgSxrZWYYVTe0on+OKu1ZsGQTml+ekcCXDx1S9ZP6PVMHmwI3hqRlnzownS7JYEyonEHhYljFZHsqQmwxOBP\/qohqMyqZOfNicnQ\/uDsCpBj60HvDEmKpji1aOD2rWY3uWdeQzpG4X9eWdEMfGmWiWHY6Cm+\/L5y5Dvfra1adcfKgezONGY5b3s8G8tR4yIXJHLJkov1Ppj4UO9n+1IHualj3p3+B52pdhVmaXk94WL94mbsty1yeArrYeauc9nk\/mHaavbAOnI+L\/o4rGwYWOTaxNMw9Gapdwa9A5YuaAc07zA\/ILLNeSVRn9DIfJT8l6436R\/TCfpb+qqgcPxFJNnMbe6gLoP8CzYS4GmKsdw+22O6pA0J5VaJmtLgWFGsF2mINW+8kzrAEQXQ\/zVhG+arbUhZ5Z6ZQiq9uZol287tFA4kpgFcIkDniFQD1Ha0FYmohtSJ+WPFMZKML0r8yxieyfJm4Dqd6Zj\/awMlWmuFHO+5dmpjHzaN1hpjnndgXLcGF954X+8qL8thej0Xwx6GTOnWiMbBZNSyEkiYmSO8zz9RAhfaZ56nHWO4+mEZIBNDA1MlP0z8l7tOQPKTqMwQKY+DCgZ3+T3tZAp2y4UmrWCmBBCtPwpvxvnnKHQFAdMCf2wcG2JzwhxWp1W3LREtv6GLb6o4G8AXHsDquxkln44TPtxDHcbQZOpIaUeoP3caKOy1Y67vXU\/nn6R22ASuPB05PobXX9NXO54hPw3aveqYA4etpOkzvXgnM5JVkMof6fXUrKHW6U2lb5iqlcmIspDTKuN2ZAg2ENHHAvT1NifCAHXsElpDhjlxjQUhWpba8xoSqrm6WVxFYjwtlmiDTEBdBzuXGR62y+3DHX8YJroteAWKwz6dMp+Z9Fl+ztQ6zm4ZYxjIGsNIg0rErNYSb0Px5okzRcOcV+GpvsZkTn1WZDRcNy9Ma9uiJqBYYiId+4xL7F0H1HmGF4gz7p4L875XnTvnC9h\/Gqn54rTK70\/1oD1n0r9VxDtBoT2QOeLZi8rTOE+lznwKvScGgboQSS\/I+qvO7SzCK\/Yfy\/9TCXUfPlMjnBD9s7dphdhp8EOWAyoJzkb10DFFRIMBfqxBimk0IWwlwL6MgtVk2rCy2PIO3Dpbs+Tj7pzNZB2kosOl6im0EkOeE7m7jEFbUm2+SpnzTTEriQDipKI8XnSiydz1BQcMexOZnEvkTHCjgfOqAHwza412L6sVxXqiXMJjH8yiJhF+LGXIMhWt+8nkXl+Q8dgEHRvHJdFZgY3Q3h3oJSKcjb5UiaUsDCn1BPbm7P2Fa0ZeUsARBNUarJAH2hpXXJr7xDqVBFnVMcZUMRErqSUIphO9UcT99DrurS13IwfVnc5dl7nRflMXg==","iv":"2a607b3fac5e8582307340d94d7a435e","s":"a83966568a90b20b"}
Share your thoughts. Click here