Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"e835c9178d724d178328e02734943267","s":"9462aca1deb4de2f"}
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