Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"8d9cbb00de175eb6943adb47639743b0","s":"9bf24d6c1d3dafa2"}
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