Research
February 3, 2014
By Joe McCarthy
The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.
{"ct":"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","iv":"5d05e87bc93cc8dbaf37e21507a7cff6","s":"9ef146aabffc950e"}
Share your thoughts. Click here