Research
February 3, 2014
By Joe McCarthy
The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.
{"ct":"+Pf9g7zzEMypa9VEKct+KZEwIQECCcksZJ+sZGpVm92FVSN3ce\/AbGKzwgvDehWhx9IDDZQUWhS6g2\/dUhEsNNdD4FikV5qlpGfzkc+QCugAlCAYUslAFKAD4XeUiBEsDnD4JdrOUvtg7NLJzEPTEUfK271ftDhMy65WS4hBAc1sfXOhQe6\/K1V4tu1c\/dq2I2IXbyI4NtrubQtDQ++jJCpXKy3NeSPkZcIJ30ZrNM6vgFbz7fx6B7ZVjdXbd1ovvRANc7ZSk9oOJ5TN24YPryUCO5vWsge2F6WIlbfkf\/BG48QDDUr8cM3dUPgGf8+APCDd7oq83dSZoyUIoY9qJBMkSGck+0OvDlGYOKrvP2wlwzksEDgv3VnbYHBERO5Ckxftl6LILAK6+idq7z8IJo0lGsH2QIi3G7VUk4aVol2nKaX+cWkfGpr2RcmJDy0s+m2cuMVZFcYikVX22AyQ2FRQdvu0yjINVgqQKHq71BSrMkISUE0eM1kiwaqwDfTrdWggsyn65a\/CR33s24EVITDZ4CeDXa\/\/5WuzG81G1U\/fyZoWv+tqv8wRBXbheVSs6zEfqHPOQgKpCqgdwFRMtd1QX7kxPuQNjFxOiiqLUU4oj7UxfxzGgZ03ws7g2YCdAxR7Zfgifm6aHPakNHw02A2iJ1CA6IH+LdkWS4jypLcCkrEYy5JUQ8qkjw7SLi3rhXoeuSpMNzu2qxpSInaNdHph77p\/mgE3IXd8soYWyzWws1rajzIacS91o3mv9YbR40jtHZw88hN0GpNrB2zvBmn+p+lLdEALUnM\/7b5\/s0eeshfQ6imoa4jox75c+G2WNe7JSgvlSLhVila9lSw365V6WKPD++2ll8o3dxWblxfAlRPrsTz34naigumanGI92VorI7OtEOwrAaaan7iLBdz61dRaUZ\/S3w+TPuo1PuWjMhc\/\/OwDVC3Krzpj6+e9NqdakgRgkoNwUnGBd0NtEPX\/mKy83hqMzKoORDP5HWoXi43hApG0oFfHpVcohXO6mCOTEw\/ghk5Jm1S\/F3NsLJmlV78kcr+dMI7cq3h72E2GnRjpUSzbFqli8TVRBWI0\/\/vwRThCat1nNZrpkMDnddH8sYuiINKiM8hcqAnuuIQl6vEet98wjemydhTPd1iEzcBCbE1pp9e5w2uuI\/+EHazXtcfWMIwvU\/JpKQRY53SS2DyVxw8zVpouVJNs9jDGXxx1UE+ozrH3I928i7xhb2qI+UgnnmL3Fdx2YA48mR9r6\/nxC5SSPsQXrK8LuRMVm2RzfMCd2ONDsTXOJviA0xNyBC00OBxNAjD+edyBgnghgUs7Hox8iorpkWh+qoK\/RtWA+5o6nhfIxyPPxf1pY5DENHVbzRB5nQR5MXPwQTM2DV3tQMmPoOkv0DuTMP5FPD2XXZVEhQM\/AWqh1ltcwzuIOI2N\/f5Zi762i6T07+iLt+0OW4d0vbP04K9229+h5XQUuIYdtHCtfe8O2TzL1xdthRUK6qsebfcVLbXoDFffszgYBEJ69eoEp9WJuy0GGkIP1lBg7YUs2rW74YvcVOqVlKIa86wbzeeeHFNn8jbtyuDD8\/03sFpJXxZmUJ5T\/YTmAnSPV7N5b0nRSQsyul\/Ktxs0\/bKRTLdHxjqzGrAwkdcBm6Ik8LHZeYGSbSumyrM1gQ2dWjC9iXAf1Y4gCdKEmc\/8x\/ClGig6F5P73uCo57aEEHOcaTqfLU34KJbkYoN+9Q4FRctA4fncrvdwlRwZW+HYUkjuxkHGvza5PRlu178lLiTQhu34Dhn48of24rz7dtCwAKj+TM6gMqvxJauxyiD+drexec\/4i4REyQIdt+UKj+PtY8CZ4weGFnoWgZsSFJE4PMRw5S600WrNLT6XhgUswHgVazrHiNs31VWgKVa2rtYxGlZV0khXgnJg6dNFbW3UyOARKv4K7LFdeVEq8cXFYl+YsY32hKKJDkU\/d31rzrdegozagrvwvKpENzzYfpVDhSFh2AKEaxtfoXGcj53tdF2CKz23U5sqw5pPMoEMvM8bMo8rKSSH0V6irB98J1M7tV1RVCBE5hxpP7qIxTihUK0UL3x8EDh8dEEwH58jALEV8pXxYe68hJDoXRuZWamNIj+yx9jqIjaJ6tinxDYlkqLOCLIu7yYh5YSkgu1jSZls3d8CNFKIr3EH5XPPCdRRFgI5KdS84yZ\/gR6l2vXiYKo3WfG0WFRwFHtGoLsqZcusw+UpSbov4Pn5ehWY82pSllXnkDGk1WjvTYyCTWjdm1PfNI9Yb3G+YtWOuFoCiKKfO6LRmcTuu2MOOJvz5gcJTAlBTqUQwOKOlCT3qyd+gklSlilbnHEO\/beEgW2abO5\/0nEBKxHP+uMG9QjXcjg3jP\/2GrihDkpQpNGJZWigi+cfTUXiNbMEcPPVXUqiPA1QnpXi1ORGiQvPJRFtIfexiCdI1aW0yJ9c3Q8eXxJmfLP16\/ni39FjflNmOU3a5tIHmY3RtPkbIDZiF6Sl5a2dXcD1Cl9m+8JmBhZ9LXL1i9rg9yM4ZjZukMoEpGeVPJSpdB5T98Jq\/m6h2H9W+Wj9U7mFv4uMWgw1m9lbbsVlOG1GOUVGR6878wkL5h55jyC9rQO3WCfHp59Uy5aefHq9tmICbTteaoqufExwgcu0JjYjVIbnL9py6GZsHFP6mb0M6pTdPwpCwefHFNVzVBINFseAW9evZ5VAXtlzotC0zNGh7oBK0m5eE12BX6maPN\/RXSgzb8XlS50w0I4VMgIV\/mg\/Crjtbaol0sSTGnoKAvVe0ozytcpy8V1L9j7tEkjpSQaLfszlVAdDENLoYiGZa1mtBMsHeUN29RRN7IXJS2Q7dKRvss+11SmScMs+9OBbIDJ74yibxuqOFjItJJnzgsxKEPEWuZeDu2RcLdN\/aaKvDQyou0MO7E2nu5FP8kT+onS6q\/h\/At1\/oCSko4h\/bRS2cXmV25UWs+9OasCiwtSWBXntUav18ZUFoK1AxZBTcx8ajngvqC2SmreIMJ2N\/JiScurG8GBj+\/OucVzmsxKzz+HaX9xPZwuP\/c+VvMp21Mv7JVw+xbZ1zwCECsi9NOmNN3q\/zffev2\/5AjvCG2A1fXrizo0v73ProW19lUyJn65uegBH1xd6N3uAuPIbkWqNeQF2YTkhCa9pg9XRCzx4a\/071hFW1FRt1VvN+JKf7nPGg1dBOORZgfarIrWGZ+9buds1IM8jK7reFuwsy3kdMYfgSAGVburpqQOCu1RIdx1xIBwd10AVBwDuBlEnlQjIMl7ypdpiXyQU74\/KqYYUoe0UDrPwLxM\/UTJ\/W3lEyp7BSeqR4o0yL2+YrhoiOSiOZWTX2GDbXNJlodSf6UgceM4KBO\/plUVq\/\/awwbRpZkxU8QzsuWyWqwhdPU2E3P6qkhHbH6bLYCxZdv+Jv9IhtHVPHL9TwGmz6Tzqf1y18p\/V2EQE16WiQMZfE8M\/8MiLodLvtMGGfODY20d+at76szvPft7SKESTp9vHXqZbS7pGjZyWGiCLZeCfVQlX18AcH0i9\/NND9r4gjBL\/q+za4KttocfXAcnJLY49lT9FdwgBQDY8TPRVbltxGpyPH05LaM8S8DIDIKEvPnGrg4cMMXBHP\/JqPGIXgRvSuDyAR41fskkZwrJPgZFRqSKxOMnnIIr8k5uzNn16NvfKkFTWD8Pwlv2EJJDhbwb8X6\/plnK0slKmF39UOtHz6QlQxVLe4EKXbZS\/xSWJQl\/s9CzTnKweQUQlsnGomCdifwmsqLyt+5RaEB\/B4KXRJj0OHSxVw28Hi8qxyT2mfYnXuX\/m0XhXlpK66FUWyYh8MaTNWlP6Vjf1vp1n1IAphPVfcb4OL8wocPV3TRZc3pHbIiNVE4DbLwX2OlGjIfEFYQZCQ58RpjeU2KFnJ5sPgg7Dc2Pfq\/zthDFkN5P+ehH+ayzJffZE0JEggJ7Wimm1ELcfLNPSMRKFzhDZRiwXqVKnzW0RCx4rZYADjb4QhgQyzPPGHB5A9rhpXqv02REtiVGC2VGUqIJ6sClf6hI+fLnS40h9aPOvsZ+F9OTKaju27In+wKhCgirTiGJE75VDiQXtk8l3pWyb4tHWVe1Gs7NuHQ66CRRLCMXM+36vWvNnbIZmIsAAu6+\/IVtuOl+Z\/5MPD2SBGdwbio8GzlQ0Ib2wBL1OX2iHBZ0YTuZtX\/mDuiLkYgW2JWHNdJEkheiQNCol47FKIHr656ytXQhz6CSqudxBOi39moKiB1RV\/whxW6hWhao\/vGP5VUs7MuiII6HfKezNLH7k6hlt7FtXvR0wX0Q\/z\/SQ7Y0vfntcJhCPRxc9QWfNAJFQIu74RWl2AuI0ye1gbhEaAESWr1hxieMuFpXfxu0rDD0lCQqMzUAcHl2vf02Qu1oceztNzfSqnNpeqJiGdoClGjyu57840\/n6hiIvX7\/DB\/OsYv\/sx1T6cw1O7oiqJfO7cTWOjw5eJ3Mx9cmIVA7GIVeDiAChMsMLTFVeZeykV+NOLIbm09ix8UnmcXuXZbN8v9Hsx5NcjPkjzc7y7HgcuIaGInDhoJ2L\/vrDTg\/L7NPz7r6fxgW8SlaJPfJfU3\/OataFDhcFylg7frRn+dsNNbHvQiq5CPY89B3k7nV2nbYb9X8dQ1Bc3aJmzgKGBXXPKSCoH3iGowJu321JBjuPRsiWPDWDqFec2T1XwGtagCvWr2pApx1G\/qMmuBIIstOqKncTPHr1B+2T5Rxc5rUYcJVNakIgwJVvMjQHINELyLovWYst7492GO7D7OwDkNxUfsu7+BCjVWLCUGJKjsrCzFFkkYTQM0LSZhUnrwHgdKuswmdjJDJHEHWSBQ0rL4Hc6BDbooREzGlT5LdkNImkt78EZpooHPNGR6hSuhJPZe95JhXPuEXMwzKKOyUqCJqOdLMFF+zdQDcFdaGJvUbV+lEENoX3wZFMK6SXke3cn9RmUVxBzpVAMa4nR7CcMyp4960zdtZUUX0bRaP7o1qVgPn0otARgnYF1SLTKZ2RXqoMzgC6lpnai3XUl2TP1WlnKu7KlyvASh19jXfklOadKuK\/JLc+tv+1\/Is635NkTbUGS6+bZcEku7TzK596f0JPxnzkbUP4EtQymWA82JByQTSxfw2nntVBBS1vpfELOR5Su7fbw2VKnmipNWJ6BNr7ovTnG7EtFWZRnVlJKHS5byO36QTKe62z7jVI8jikM5yIVHda4LyfKxXHkzrnnkOM1T0uHRSKYcDJX+t25\/vs4Ipy0ACNmY14IO+V95EA+Sd7p6fsP13G1uYsU83FmXjR7nEKQGbHm9APsH77EoJXqjEHgjX9WKmN35epxdnUeVPP4G9FGJKmFMiZ0MvCiVW77hD08+HcyblrYLMHUvCwe2XMnDKGgk8wdupj617IFtaevtpqv+tpbGUwgUEN31jsjrKvdBhdpS5cquLUWD\/x6katJfTQAw5tVOfFqTjCvvMHpVYpywm7+2a6dNO26XnqRiPA2mfDn+Hn6WieIUttn0CY18rx1J2lDtx5r9tJXvxqFYuAJ6Pewz2cX1ET68kkJMT8nDYlxMjoi6KadLjO9VMilGbC7q5EkjYOTbu1xw5qUhZx44EkWfKK7lm+\/F4xFVpUlwabPchhxPBu5QJVI6toYzhoSFonro9iaoBEngQepxVL2ERpZIsG448feIetZdvQWLXGystKGdFOJ6cBAXd4jc5voGezoY9qpLARbEcX3BB5\/2GSFgXj9GlHjCYi2pI8i3oRARwl7Nmt9ldJjoq9jc\/LBD4tC\/N96SMzrK6XJsNEOW5ElNkFQ\/vnnWmI0F\/Lrk1P2kyvwD9D1EcO+\/sK\/Hqsaq2S6AtDbley\/a+f3redLGk7EUPXVYREZ9CaKTqNAru8OQs8Sro+znO\/Kd6jGCoXJAVIJ67bX2iQmx43mePg38skgmllsHDyPrUJf+2ynvN4ImQMfX3l5OwJP9p76zi5pktXtlfG0XNQIaeaAV8gHIHbsrFnymcUQ+cjQusu6j3JP3V7o1SgbLJXOBT8zVMwxGAj7rCRiL0lK+oYRi+LCynoImT5\/\/ASjP3EJirvSCILexwUwLPFUgRL66CmG39psMpxJUFep+HQBnFNBkEh2vZVX8nZRYgY1\/gBhDgLFEckHCUFKS1d8ythrnFN0J3VsgxpA076q6rx61IqxfAlXr7uPo0COoJSwFTpp6LAGy9mqCCJYCsNJs\/mqXRZmwKWaPr4SgqK8P4td5kwVb1bWYnjSPCvZ67V7qBIrAeJm2QsS7yzJYmcAgo6RSFr3zKgoQNt9ds+7sRityLfAVyLsyXSLWQnP6uORzXPPztR2XtZ9d6TLsbZJp3Aw6o1c5Chx2YBH6IusaU0WlTm6l7d\/hAX9cbj1gmBnHSRNhQeIr17\/wCFKVQO0xPd\/1n9bFPmUKQ8YFnaopjjra1ehYZKtUnj7uId+uCG017+0+tjIM3jMAfhQx2GuU58Ik7P91quN42BBdPPxFcSML+l8pkt9g41E+8YVFWxfolvUjdHa5BJVLAdNdNCZNW\/Yux4NEtbukmFucoYEspJHP7+dT+S4PZYy8hFpyRaCShKXsfjlLoO6iSvxpP6AMxXsI3t0a6oxchM4OC6ElTXe\/qTJGA6sG6Wz7uTr12BhT9geH6cGbhWR95eO50YXXQQRiRziM2yh6s7eQidb3hXvcvM+5UarPVtefDAhq\/whj2PVPNTwVNg7fXt5gTO7y+1gOliOflNJqt+NsKPF\/KTJ0FLg6qyrab\/egA3WUlQGCI+ARjWXjWniJUqYP+zRU15sMCT3TIsZbC+WuA1YKzGer9pN7YDJr5KeLZxI7vlISLsy0ccAykvwsN8u36WlQb3vdND1lmyex3\/4v632xWNAFRaG1j9VwmFIdB4zGkPROB9m+4E3qhOVNhxvojMCkOsDft4IjOYxSZmLXxqqb3AOw0HGC0kskoxfjJ2doDGK\/Bm26dL+yLmDKlOKi5AivnIvnCWXn3HDTMrldVvw3R+56XL1E+Hvy8je7EPLHTAiacHaTDcZe8eTIYqJWz69WckFGt3VRIaplUsLI9LsZ\/h6Se3S2UGYOq51I3tl+Q959GhNOxdXATY\/cQ34plL9Wo2Go5cH4ssFnIzkTRujfNOBqik8AcPt7oNIHqx3tpC5aDu6zFjAE6A4v98UJaO9fDPpY7Ao2CcL83GuT\/zSncMMB1Kpv4Xf\/\/hvn29kfYyhaGb6LryBdTAHYHnbvIfXMW0JBjFAu9QzNoJ6cgTjXZADQB67Wf8TvX3dHuKxVb2MDIbW9c7+BVo2QxMellfruO7ONHauRUeJcACS+shKTbLKmMw8RaGfA+3CmP+aYj0og8OkY5zdw8aqhDkfa3H20RA0rzU91u4S3dzAZDWPS9piF4cR8bDzqjqFWQN10a0B6LD6eisTul0UftVy\/8NmE5b6A0gEAmJEMl1YDY5MjgVk9WJB48V4kn\/GVgRQpDoZSO7X2vxEdTSlMHZvktmbxwHuPuIZW44Bu88qGZZ2pHHgGxRqFz\/8H+YyoO2Vax1f1DDtMtPEuMe7iBsdq4bsmNBzh178wwxZOLOv5oPQmKxPm\/3wIM+Z833zP6SlSCxEe+b29yz039zizedhWXWc7ZtcaDBysG8ogR7F\/090GhffLLOGdHkraxwWUJPjInGcLNsg12+09deHF4BdjlLOHklK3CWopXC5\/Mktonparog5L08eeB8XFiARkY6XJ8KgKBJhotbXtegSQq\/pEWj3dWfx2XCsQHv\/he52SLMLgpsXsdvA2g9jX1X1KRMfzui+TsZXvPpnaasR0tmF18Ui74HITMt4jbe7OKTAVcCeCWUeQvLOMRQfUkWx36ISCajkL8nqf5RU6SHcOxLpHrw83Dn65WxbiGoEwewurZwZrNV0BW\/TK8JyTcBHvIYtJuNUCTITDoAtczgya8pd14RPgG9fJh1DsN36FVOTXhoaxD0h+Eh2AwuZqYexpPLi9pZghNnM7tJo32h1TQpWy2O77IOKL75fX0i8gG9mPjZXBuWbA8HKDV50neud7AS2t7nN7lpcdI=","iv":"3cfed6dfb9a1067b0cdb0ecd85367fea","s":"f6a3cbf92c1bc807"}
Share your thoughts. Click here