Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"6ffa515d0e79f8ab6a5648ec63bc6067","s":"ca208ad7beb4b0ea"}
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