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Commerce

Heritage brands must amplify tradition of innovation to reach today’s consumer

April 1, 2016

Oscar de la Renta dress on display at SCAD Oscar de la Renta dress on display at SCAD

 

By Forrest Cardamenis

NEW YORK – Understanding the relationship between heritage and innovation is the key to appealing to today’s new consumer, according to panelists at the FACC Luxury Symposium on March 31.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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