NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"1eddaf8373b1d38f7d32144aba84af2c","s":"b32706488c8aad1a"}