NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"2565fb215f234ecf321758ec33e4905c","s":"438dea6344fbf9b7"}