Luxury Daily
The authority in luxury news.
Feb. 12, 2026
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Monogram partners with chef, television personality Maneet Chauhan
  9. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Aston Martin, Maserati use audio to connect with enthusiasts

August 26, 2014

Video still from Maserati's Sound of Speed Video still from Maserati's Sound of Speed

 

By Sarah Jones

Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Monogram partners with chef, television personality Maneet Chauhan
  9. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
With ‘Fireflies,’ Valentino finds power in numbers
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
Follow @LuxuryDaily for the latest in luxury news

Monogram partners with chef, television personality Maneet Chauhan
Raffles creates Printemps-exclusive lifestyle collection
Watches and Wonders Geneva reveals new plans for 2026