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Mobile

Audi launches app with augmented reality hook

June 16, 2011

Audi Le Mans Car

 

By Kayla Hutzler

German automaker Audi has launched a new mobile application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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