As they have for the past several years, Chinese tourists – more than 60 million of whom ventured overseas in the first half of the 2015 – sought to avoid higher prices and enjoy better shopping experiences outside of China.
I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.
United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.
Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”
Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram.
Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop.