Luxury Daily
The authority in luxury news.
Dec. 16, 2025
  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Longines announces latest Ambassador of Elegance
  7. Moncler returns to the slopes for Grenoble campaign
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

BMW flaunts sustainability vehicles through solo app sponsorship

October 28, 2011

 

By Rachel Lamb

German automaker BMW is promoting its electric i3 and i8 models through a solo sponsorship of the AOL Editions application for the iPad, linking consumers to branded content such as videos, images and the Web site.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Longines announces latest Ambassador of Elegance
  7. Moncler returns to the slopes for Grenoble campaign
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Follow @LuxuryDaily for the latest in luxury news
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections

Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance