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In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

By Rachel Lamb

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

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  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Dior builds five-story statement flagship in Beijing
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