Today in luxury marketing – Aston Martin looks at more than 10 sites for new factory; Anya Hindmarch’s luxury sticker success; Michael Kors targets landlords with counterfeiting suit; Gucci owner calls for Hong Kong rent cuts as market wilts.
Legal and privacy
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Each year, more than $28.5 billion in profits is lost in the European Union due to counterfeit apparel and accessories, according to a new report by the EU Observatory.
Mandarin Oriental Hotel Group is keeping consumers updated on the recent data breech that resulted in hackers stealing credit card information from hotel guests.
Fordham Law School is launching master’s degree programs in fashion law, which the college claims are the first of their kind in the world.
Luxury conglomerate Moët Hennessy Louis Vuitton is continuing its renovation of La Samaritaine thanks to a final ruling from the Conseil d’Etat authorizing the controversial project.
Luxury conglomerate Kering has filed a lawsuit against Chinese ecommerce giant Alibaba, claiming the retailer has been facilitating the sale of counterfeit goods.
Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.
Former creative director of French couture house Christian Dior, John Galliano, has been ordered to pay an undisclosed sum to his former employers in the wake of his dismissal in 2011.
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton and online auctioneer eBay have settled a long-standing court battle over the selling of knock-off goods.