Legal and privacy

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Is the Do Not Track Act a threat to digital luxury marketers?

March 4, 2013

If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.

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App developers face potential fines over lack of privacy policies

November 5, 2012

In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris recently sent letters to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.

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YSL vs. Louboutin: Was this battle more trouble than it was worth?

September 7, 2012

The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.

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Is Gucci wasting its time in the battle against Guess?

March 30, 2012

Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.

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Google, Microsoft cofound DMARC to better defend email authentication

January 31, 2012

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

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PPR’s play for Brioni signals new interest in menswear: Pinault

November 9, 2011

With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.

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New Luxury Briefing supplement aims to build connections in luxury industry

November 1, 2011

London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.

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Hublot uses smartcard technology for authenticity assurance

October 26, 2011

Swiss watchmaker Hublot is actively fighting the battle against counterfeits by using Wisekey technology to protect products.

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Brands must encourage mutual data privacy strategies with tech-savvy consumers: McCann

October 19, 2011

NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide.

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Is Galliano done with the luxury industry?

September 12, 2011

Following a lengthy trial in Parisian courts, former Christian Dior creative director John Galliano has been found guilty of a hate crime for an act committed in February. This is leading industry experts to wonder whether or not his reign in the luxury industry is over.

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