Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.
Legal and privacy
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Former creative director of French couture house Christian Dior, John Galliano, has been ordered to pay an undisclosed sum to his former employers in the wake of his dismissal in 2011.
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton and online auctioneer eBay have settled a long-standing court battle over the selling of knock-off goods.
Designers Domenico Dolce and Stefano Gabbana have been found guilty of tax evasion by an Italian appeals court and sentenced to 18 months in jail.
NEW YORK – When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
French fashion house Céline received design patents for two of its iconic handbags to protect its designs and image, which seems to be a current trend in the fashion industry.
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.
If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.