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Dec. 18, 2025
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Q&A

Celebrity endorsements only go so far without proper facilitation

October 1, 2015

Jay Z and Hublot, image courtesy Forward Jay Z and Hublot, image courtesy Forward

 

By Forrest Cardamenis

Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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