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Mobile

Chloé pushes fragrance via multifaceted app, photo contest

April 18, 2012

 

By Rachel Lamb

French fashion label Chloé is marketing its fragrance L’Eau de Chloé through an engaging mobile application for the iPhone that includes product details, social media functionality, campaign images and a photo contest.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
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  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. A. Lange & Söhne opens doors to London flagship
  9. Buccellati brings retrospective show to Shanghai
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