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Research

Consumers are fiercely loyal to two brands per category: MasterCard exec

May 15, 2014

Affluent consumers know what they want Affluent consumers know what they want

 

By Sarah Jones

MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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  9. Balenciaga makes holiday statement in new campaign
  10. New film from Moncler marks return to Winter Olympics
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