Mobile
April 1, 2013
By Tricia Carr
Fine jewelry maker David Yurman is leveraging the brand's presence on mobile-social application Instagram by incorporating customer images into its spring collections push.
{"ct":"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","iv":"7449edf4126bb5732d323b013b4e59a8","s":"d6e7755775a671da"}
Share your thoughts. Click here