Luxury Daily
The authority in luxury news.
Dec. 16, 2025
  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Moncler returns to the slopes for Grenoble campaign
  8. Longines announces latest Ambassador of Elegance
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Dior continues fragrance push in summer-focused app

July 3, 2012

 

By Tricia Carr

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Moncler returns to the slopes for Grenoble campaign
  8. Longines announces latest Ambassador of Elegance
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Follow @LuxuryDaily for the latest in luxury news
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections

Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance