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Dec. 18, 2025
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Dior modernizes brand image with Rihanna-fronted campaign

May 15, 2015

Dior Secret Garden campaign image featuring Rihanna Dior Secret Garden campaign image featuring Rihanna

 

By Sarah Jones

French fashion house Christian Dior is leveraging pop star Rihanna’s celebrity and modernity in the latest installment of its Secret Garden advertising campaign.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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